writing
ABC of B2BLeaving university and starting a PR job meant learning the ropes of business-to-business copywriting for Sarah Callender. Here she shares her tips on making the adjustment.
What is Behind the Spin?
Behind the Spin is a magazine for public relations students and young practitioners. It is supported by the Chartered Institute of Public Relations and based at UK universities with CIPR-approved public relations degree courses. You are welcome to visit and comment; to contribute please contact the editor.
