How to tell if you’ve got a story – and write a press release

Daryl Willcox, founder and chairman of Daryl Willcox Publishing (DWPub), offers his advice on writing press releases to properly create news stories.

Getting your name out there and why it’s important

PR students are constantly being reminded of the importance of reputation, so why not put some of your effort into applying the techniques studied into your own lives? It is a concept Carli Smith likes to call: Brand Me.

ABC of B2B

Leaving university and starting a PR job meant learning the ropes of business-to-business copywriting for Sarah Callender. Here she shares her tips on making the adjustment.