You need to get visual storytelling, and fast

PRs and marketers have been utilising social media and wielding considerable digital influence for years now, says Mike Bandar. But there’s an aspect of this evolution that PR practitioners may not have originally considered – the importance of visual communication.

Pitch of the year

There’s only one thing worse than a PR pitch, Richard Bailey writes, and that’s ‘outreach’ from an SEO consultant. But it’s also too easy for editors and journalists to carp on about examples of bad PR. Instead, let me praise an example of how to do it well.

‘PR in the picture’ competition for students

Students often struggle with definitions of public relation. Describing the practice and the profession in a few words is a challenge. But how about turning these words into a picture? Our #PRinthepicture competition challenges PR students to depict public relations in a single visual image.