PRs and marketers have been utilising social media and wielding considerable digital influence for years now, says Mike Bandar. But there’s an aspect of this evolution that PR practitioners may not have originally considered – the importance of visual communication.
Students often struggle with definitions of public relation. Describing the practice and the profession in a few words is a challenge. But how about turning these words into a picture? Our #PRinthepicture competition challenges PR students to depict public relations in a single visual image.