First year student Cheryl Pearce reports from an unconventional PR class.
I’m a person, get celebrities out of hereUsing celebrities as spokespeople for products is hardly a new concept. We know that an ad is an ad, but when is a tweet a commercial, asks Alex King.
Twitter’s increasing popularity with celebrities and sports starsJessica Johnson takes a look at how Twitter is having an impact on sports personalities and celebrities for this month’s social media feature.
Does your mother know you work for the devil?With so many so quick to condemn public relations, why would an intelligent person choose to study this subject? Tove Nordstrom mounts a defence of PR as a force for good.
#Yorkshiresuperhero gets the Leeds Corn Exchange trendingA competition launched by the Leeds Corn Exchange to raise awareness of their half-term children’s activities has become a trending topic in Leeds on social media platform Twitter. The #Yorkshiresuperhero competition invites people to suggest what the perfect Yorkshire Superhero would be called and what superpower they would possess.
The Net Delusion: How Not to Liberate the WorldToby Margetts reviews Morozov’s critical view on social media, discussing whether it becomes an enabler for freedom or for dictatorship
Comms Chat Student SpecialA weekly online chat for PR professionals is to host a student special next week on 18th October. The chat will take place between 8pm and 9pm, October 18th, and the question is ‘Does PR have a duty to tell the truth?’
Twitter comes offline for #hullmeetupLocal users of social media phenomenon, Twitter will meet in Hull, East Yorkshire this week to conect with their followers in person and encourage face-to-face networking.
New council and university communications partnershipLeeds City Council and Leeds Metropolitan University have teamed up to help public relations students get on the job training, assist with their studies and boost their employment chances once they’ve graduated.
“We love Tweeting during meetings” say Leeds Met Students’ UnionThe Leeds Met Students’ Union Executives are showing Leeds City councillors who appear to be stuck in the dark ages just how useful a few Tweets during a meeting can be.
Twitter cuts recruitment costs for PRNew social media phenomenon, Twitter, has propelled graduates into work as the latest method of recruitment for PR agencies.
What is Behind the Spin?
Behind the Spin is a magazine for public relations students and young practitioners. It is supported by the Chartered Institute of Public Relations and based at UK universities with CIPR-approved public relations degree courses. You are welcome to visit and comment; to contribute please contact the editor.
