PR student’s guide to Twitter

Yasmina Magdy is a Twitter convert. She shares her top tips on how to make the most of this conversational channel in the final post in University of Sunderland’s #blogtakeoverweek.

12 Twitter PR stars

Students Hannah Kelly-Price and Tessa Urlwin kick-off a week of Christmas-themed posts with their selection of Twitter PR stars to follow.

Soundbite, soundbite, soundbite

Soundbites, short clips extracted from a long speech, have been a popular tool with politicians since the 1970s. They are used to capture the spirit of a speech and ensure key messages are being delivered to the audience. Holly Worsley considers the future of the soundbite in a world of compressed social media communication.

How remembrance went social

Analysis of social media activity around Remembrance Sunday found that the poppies at the Tower of London had captured the nation’s interest. Some 232,697 tweets over the past month were analysed using Crimson Hexagon’s ForSight platform, which includes the complete Twitter fire hose.

Manchester City FC, social media league leaders

PR in football can seem an attractive place for a PR practitioner since stakeholders have a never-ending thirst for news, content and updates, and are not a struggle to engage with. However, because of this thirst, content is needed by the bucket load. Fans, local communities, broadcast and print media, regulation bodies and the football world as a whole are all fighting to for the attention of clubs globally.