Transport

Social car share saves students money
What happens when you mix students’ love of Facebook with their love of travel – and a desire to save money? According to the founders of a new website, it’s GoCarShare.com. Flying high in a new age
For her dissertation, Katy Jameson explored how the interactivity of social media communication between customers and airline companies can effectively contribute to building brand equity. The world is not enough
There are many launches in PR, but most of them are mere metaphors. Virgin is planning the literal launch of a commercial spaceship and Virgin Galactic’s president Will Whitehorn spoke exclusively to Katie King for Behind the Spin. Heard it on the grapevine
It’s almost 25 years since Grunig and Hunt described the two-way symmetrical model of public relations. Now Zoë Lavender thinks she may have spotted an example in practice at General Motors. Just in time. PR rides to the rescue
White van man may slow down for no one. But Carys Samuel applauds the ‘I slow down for horses’ campaign as a low-cost public relations success. Are our cities safe for cycling?
It’s tough on the streets for cyclists, but Drew Kearney would welcome a live and let live attitude. Bike to the future
Let me start by asking a simple question: What do Madonna, Jeremy Paxman and the actor who plays Ian Beale in Eastenders all have in common? Not even a guess? Well it may come as a bit of a surprise, but these celebrities have been snapped ditching their fancy cars in favour of their trusty bicycle, says Claire Pace. Brands on the run
Media fragmentation? Elusive audiences? Nicola de Liso has studied how advertisers are taking their messages to streets of London in an attempt to reach consumers.