strategy
Strategy and social media concern comms chiefsThe latest research into communications professionals in Europe reveals a spirit of optimism despite fears about budget cuts. The major concerns of almost 2,000 communications professionals surveyed were how to link communications to business strategy and how to cope with digital evolution and the social web.
What is Behind the Spin?
Behind the Spin is a magazine for public relations students and young practitioners. It is supported by the Chartered Institute of Public Relations and based at UK universities with CIPR-approved public relations degree courses. You are welcome to visit and comment; to contribute please contact the editor.
