Miriam Pelusi learns lessons from the Paralympics. Beyond sport, they were lessons for life, and a triumph of long-term public relations.
Miriam Pelusi argues that Rio2016 was a triumph of immersive PR that managed to turn a negative narrative into a feelgood festival.
Miriam Pelusi argues that Leicester City’s football success is a relationship management masterclass in a sport that has been damaged by the dominance of money and marketing.
Danny Rogers has chosen nine campaigns to illustrate the evolution of communications from the 1970s onwards. From this, he identifies the characteristics of successful integrated campaigns. Richard Bailey finds it an enjoyable read and a useful source.