sport

A degree in Journalism is not enough
A good degree in Sports Journalism wasn’t enough. Steven Woodgate has found the right combination in an MA in PR and work experience at a non-league football club. Sport Public Relations and Communication
Joe Mirtaheri reviews a new textbook in the field of sport public relations, co-authored by one of his university lecturers. Does sporting celebrity still sell?
Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern. Positive profile for footballers: here’s how to do it
Football operates in the short term and bad publicity follows footballers. It doesn’t have to be like this, says sports and entertainment PR specialist Will Wood. Why PR matters in sport
In this World Cup summer we know that sport matters. Niall Malone, Spurs fan and former AFC Bournemouth press officer, discusses the importance of PR in sport. PR Pros Proffer Brand-aid to Troubled Tiger
Priyanka Palit reviews the Tiger Woods story to see what lessons can be learnt from PR literature and from PR practitioners. Matchday in the life of a press officer
Placement student Claire Harrison spent a year with Arsenal FC. She describes the busy life of a press officer on matchday at the Emirates Stadium.