sport
Smells like team spiritIt seems PR students are not as sociable as you would think. Lucy Brandon and Nillie Munir describe how the set up a netball team to break down social barriers.
Free event: politics, sport and the common goodAcademics, polticians and sports specialists are coming together to debate how sport can be used for the common good.
Paralympics picturedA visualisation of the London Paralympic venues has been created by the team at LondonTown.com.
Five PR lessons from the Olympic GamesThe success of the London Olympics was not a foregone conclusion. Richard Bailey considers the PR lessons of the Games.
Turning medals into moneyWe all have a basic idea of how sports stars such as footballers, golfers and tennis players make their money, but with athletes it’s a whole different ball game. Sebastian Tully-Middleton explores the earning potential from athletics.
Super soaraway trampoliningHow do you compete with the major sports and get a new club off the ground? By jumping higher says Bournemouth trampolinist Jessica North.
Sporting heaven, marketing hellAdvertising creates dreams to sell products. It suggests lifestyle models and shapes people’s imaginations. But how achievable are those dreams for most people asks Miriam Pelusi.
Social media Premier LeagueWe all know who won the Premier League. But who were the top teams as ranked on social media? Matt Briggs investigates.
Sport sellsWith the London 2012 Olympics fast approaching the scramble for sponsors to start utilising their link with the International Olympic committee (IOC) to achieve a maximum return on their investment has begun, reports Luke Cope.
A degree in Journalism is not enoughA good degree in Sports Journalism wasn’t enough. Steven Woodgate has found the right combination in an MA in PR and work experience at a non-league football club.
Sport Public Relations and CommunicationJoe Mirtaheri reviews a new textbook in the field of sport public relations, co-authored by one of his university lecturers.
Does sporting celebrity still sell?Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern.
Positive profile for footballers: here’s how to do itFootball operates in the short term and bad publicity follows footballers. It doesn’t have to be like this, says sports and entertainment PR specialist Will Wood.
Why PR matters in sportIn this World Cup summer we know that sport matters. Niall Malone, Spurs fan and former AFC Bournemouth press officer, discusses the importance of PR in sport.
PR Pros Proffer Brand-aid to Troubled TigerPriyanka Palit reviews the Tiger Woods story to see what lessons can be learnt from PR literature and from PR practitioners.
Matchday in the life of a press officerPlacement student Claire Harrison spent a year with Arsenal FC. She describes the busy life of a press officer on matchday at the Emirates Stadium.
What is Behind the Spin?
Behind the Spin is a magazine for public relations students and young practitioners. It is supported by the Chartered Institute of Public Relations and based at UK universities with CIPR-approved public relations degree courses. You are welcome to visit and comment; to contribute please contact the editor.
