sport

Why PR matters in sport
In this World Cup summer we know that sport matters. Niall Malone, Spurs fan and former AFC Bournemouth press officer, discusses the importance of PR in sport. PR Pros Proffer Brand-aid to Troubled Tiger
Priyanka Palit reviews the Tiger Woods story to see what lessons can be learnt from PR literature and from PR practitioners. Matchday in the life of a press officer
Placement student Claire Harrison spent a year with Arsenal FC. She describes the busy life of a press officer on matchday at the Emirates Stadium.