Fake online reviews investigated

The Competition and Markets Authority (CMA) has opened an investigation into fake paid-for reviews online. In a report published today it estimates that more than half of UK adults (54%) use online reviews, and that 6% use blogs or vlogs before making purchases.

CIPR PRIME Research Fellowship offered for sixth year

The CIPR and PRIME Research UK have announced the 2015 launch of their annual six-week funded fellowship opportunity for one recent or soon-to-be graduate, with the deadline for applications closing on 14 May. The six-week Fellowship award, now in its sixth year, supports and encourages a graduate student interest in applied public relations research as a career opportunity, based at PRIME Research in the scenic city of Oxford.

Funded graduate research fellowship

A £4,000 6-week Fellowship opportunity exists for one talented graduate to take the opportunity to shine in the field of communications research and measurement. The Chartered Institute of Public Relations awards the PRIME Fellowship on an annual basis. The award supports and encourages graduate student interest in public relations research as a career opportunity.

Public relations gets personal

Professor Steven Van Belleghem‘s report on The Future of the Customer Relationship has much to say about digital marketing, and some profound implications for public relations. Van Belleghem tells Behind the Spin that ‘the traditional approach of PR will probably decrease in value in the next few years while the new form of PR, offering value in customer relations, will be more needed than ever.’

Students with designs on the future

Graphic design students are to pit their insight-led design skills against their peers in a bid to impress top FMCG brand marketers, designers and design research experts, have their work exhibited in a central London location, and win top prizes including paid internships. The Design in Sight competition, which is being run at 25 UK universities with graphic design courses, is being promoted by design research agency The Big Picture to mark its 20 years of providing in-depth qualitative consumer research globally for clients such as Unilever, General Mills, Reckitt Benckiser and GSK.