research

Astroturfing: the unacceptable face of public relations
Having studied the practice of astroturfing for her Master’s dissertation, Priyanka Palit reveals the shocking truth in this summary of her reading. Single white female on diversity in PR
The issue of diversity in public relations is one is one that has plagued the PR landscape and been the subject of several academic studies. It’s also a subject that’s close to home for Clare Siobhan Callery from Yorkshire. Strategy and social media concern comms chiefs
The latest research into communications professionals in Europe reveals a spirit of optimism despite fears about budget cuts. The major concerns of almost 2,000 communications professionals surveyed were how to link communications to business strategy and how to cope with digital evolution and the social web.