The public and the media have become more critical of charities. The House of Commons Public Administration Committee has condemned the fundraising activities of many. Chris Rogers discusses the reputational challenges facing organisations in the third sector.
This bracing and brilliant new book from a senior practitioner who has also studied the public relations academic literature is a useful critique to the standard theories proposed in most textbooks on reputation, stakeholder relationship and crisis management. Review by Richard Bailey.
Lego Group, IKEA and BMW Group are the most reputable companies among the UK general public according to the Reputation Institute. Its RepTrak system measures a company’s ability to deliver on stakeholder expectations on the seven key rational dimensions of reputation: products and services, innovation, workplace, governance, citizenship, leadership and performance.
A brand has changed from being a mark to identify a product to an approach to enhancing the reputational value of a whole organisation. But what happens when the organisation has few assets, just a great new business concept? Emma Reeve a trade mark attorney at Mathys & Squire LLP discusses how to protect startup businesses.