My 2017 reading list

Here are some recent and forthcoming books on my wishlists that I’m looking forward to reading in 2017, Richard Bailey writes. There should be something here for everyone – and I’m keen to learn of more new titles from authors, editors and publishers.

Call yourself a social media expert?

Jessica Turner directs a rant against self-proclaimed social media experts. There’s much more to it than likes, shares and one-way promotions she explains.

It’s time to ditch the term ‘PR’

‘PR used to distinguish ‘us’ from other forms of communications such as sales, marketing or advertising. Now that boundaries have blurred, I’d say it’s probably time to ditch PR as a defining term’ argues corporate communicator Carole Scott.

Never be afraid of looking stupid

Experienced account director Olivia Meredith reflects on her career in traditional and digital public relations and offers advice for those looking to follow in her footsteps.

Public relations academic conferences in 2017

This list of forthcoming European academic conferences in the field of public relations with deadlines for submitting proposals may interest researchers, educators and advanced students.