The best campaigns for charities and good causes combine celebrity with moral purpose – while having fun and embracing available media. Richard Bailey selects his top ten campaigns of the year and picks the winner from a strong field.
Working in the third sector may not be the first choice for many PR graduates, but Nicola Jones argues it can be highly rewarding. Where else might your work help to change the world?
The people behind Unity, the PR agency who ranked number 1 on the Global Creative Index in 2013 have agreed to tell us some behind the scenes insights on what the work on PR really is about. Our Creative Campaigns Editor Diana Bengea reports.