Message on a bottle

British bottled water brand One Water is trialling alternative packaging to alert UK consumers to the poor water conditions experienced by an estimated 663 million people worldwide. The company has developed a sleeve for its bottles to make the clean Welsh spring water they contain look dirty.

Top ten charity campaigns of 2014

The best campaigns for charities and good causes combine celebrity with moral purpose – while having fun and embracing available media. Richard Bailey selects his top ten campaigns of the year and picks the winner from a strong field.

Video thrilled the charity’s PR

A well-known charity is trusting its YouTube channel to a young video blogger. YouTuber Scarf Demon – also known as 24 year-old Chloe Dungate – has been announced as the winner of Save the Children’s #Vlog4Good project and will be the new host for the charity’s YouTube channel.

Why you should consider the third sector

Working in the third sector may not be the first choice for many PR graduates, but Nicola Jones argues it can be highly rewarding. Where else might your work help to change the world?

Behind the scenes: Unity

The people behind Unity, the PR agency who ranked number 1 on the Global Creative Index in 2013 have agreed to tell us some behind the scenes insights on what the work on PR really is about. Our Creative Campaigns Editor Diana Bengea reports.