pr for good causes

Picture this

This is a classic recipe for generating publicity. It starts with an idea; it mixes in the visual imagination to tell the story in a picture; it takes preparation. Finally, it’s all about timing. Happy Thanksgiving to all our American readers!

A Good Insight Into Good Causes

Ben Matthews, founder of Bright One, looks back on the PR for Good Causes feature on Behind The Spin which was guest edited by the volunteer led agency for the third sector.

Working in-house at Macmillan

Macmillan cancer support offers a number of internships throughout the year. In this article Stephen Nunes and Ed Thornton, both currently interning at Macmillan, take a look at the work they do for the charity.

Students put on ‘art for the heart’ exhibition

Public relations students from Leeds Metropolitan University are holding an art exhibition for heart research.

My experience at Bright One

With Bright One founder, Ben Matthews, guest editing Behind The Spin this month, Hayley Chow gives us an insight to what it is like working for the volunteer-led agency.

Top 10 charity campaigns of 2010

Want to know the top 10 charity campaigns of 2010? Let Petra Opelova show you her top choices.

Rock opera Tommy for their generation

Middlesex University students have teamed up with The Who’s Roger Daltrey for his performance of rock opera Tommy at the Royal Albert Hall this week.

Small steps towards big global society

Public relations students and tutors are using their skills and networks to promote good causes. Here’s a round-up of some current campaigns we’re aware of at Behind the Spin: Japan fundraising PR student Jasmine Bell has started a #makechangeforjapan campaign on Twitter and has already raised almost half of her target of £1000 on JustGiving [...]

CSR: How to Spring the Trap

Corporate social responsibility is a major issue for big business. John Parman looks at how CSR should be implemented within organisations.

Charity 2.0 and diffusion of information

Social media has huge potential for not-for-profits – but can cause problems too. Melanie Rawlings discusses how charities can realise its potential.

How charities use celebrities in PR campaigns

There are many celebrities involved in charitable work whether as patrons or spokespeople, but why is this?Selwyn Jerry Boston tackles the question using a case study of charity event, The Wig Party.

Does your mother know you work for the devil?

With so many so quick to condemn public relations, why would an intelligent person choose to study this subject? Tove Nordstrom mounts a defence of PR as a force for good.

Guest Editor: PR for Good Causes

Ben Matthews, founder of Bright One, is guest editor for this months PR for Good Causes feature at Behind The Spin. In this post Ben introduces the special feature.