While there’s a growing overlap between off- and online marketing and PR – the three remain fairly distinct fields. In this guide, Gerald Heneghan attempts to explain the differences between his specialist field – content marketing – and PR.
Aspiring fashion publicist Joanna Xiourouppa interviews established strategist Crosby Noricks, and asks her how she got into the sector and where in the world are the job openings.
It’s this summer’s great debate. It matters to graduates deciding where to develop their careers. It matters to students choosing what to study. So let’s review the arguments being made on both sides. Is the PR body in rude health or is it at death’s door asks Richard Bailey.
For every PR agency director the ability to convert first meetings into business is essential. Yet these first meetings are difficult to get right. Here are five tips from Claire Blyth, the director of Red Setter – a PR and business development agency which works with some of the UK’s best creative design agencies, helping them grow their reputations and billings.