PR’s post-truth problem

Robert Minton-Taylor argues that PR practitioners are responsible for the information they communicate and should check, check and check again. Those spreading ‘alternative truths’ will be found out before long.

Pitch of the year

There’s only one thing worse than a PR pitch, Richard Bailey writes, and that’s ‘outreach’ from an SEO consultant. But it’s also too easy for editors and journalists to carp on about examples of bad PR. Instead, let me praise an example of how to do it well.

SEO now defines my PR role

PR graduate Claudia Barnett has experienced the transition from traditional PR to SEO PR in recent years, but she didn’t get much help in this from her lecturers or from PR textbooks. Here she explains the value of PR to search marketing, and SEO to PR.

Students debate the future of PR

Second year students at Birmingham City University have organised an event to debate the future of PR. The PR the Future: We are the Future conference is a free event in Birmingham on Friday 29 April during which prominent practitioners Stephen Waddington and Farzana Baduel will debate the future of media relations.

Behind the mic

Bradley Grant reports on a visit to BBC Radio Merseyside. He learnt how PR practitioners can improve their chances of having their stories reported on air.