media relations
Dressed up in jeansJoe Whitmore found the dress code was casual – but the attitude professional – on a work placement in Australia.
Turning a name into newsPR student Ben Frith was there when the new Leeds Arena became a national news story.
Cornelius Alexander on the joy of PRCornelius Alexander talks to Jazz Chappell about the positive side of public sector PR, the godsend of Twitter and the challenge to make the PR profession more diverse.
Now I’m a belieberPublic relations student Jazz Chappell was tweeting at a Justin Bieber concert last week. When she woke up next day, she was part of a global news story.
New service cuts the PR cr*pA new web-based service identifies and strips out annoying buzzwords from press releases at the click of a button.
PR practitioners should think ideas, not eventsNews is hardwired into the PR psyche. Need to gain some coverage? Then cook up a news release. It’s a tried and tested approach – but there are reasons for thinking it offers diminishing returns, argues Richard Bailey.
Damn spamWe know that PR has a spam problem – but SEO spamming is even worse says Richard Bailey.
Has government communication gone bonkers?Ruth Garland reports on her research project ‘Measuring “spin” in government communications’ which set out to analyse the text of government press releases to see whether they contained any empirical evidence of “spin”.
Want to work in fashion PR? Here’s my adviceStephanie Ayre also thought she wanted to work in fashion PR. That was until she discovered interiors.
Thinking beyond the press releaseWe’re highly influenced by what we see in the media, yet lecturers encourage you to think beyond the press release. First year student Charlotte Brierley wonders what this means for the future of PR.
Lords call for regulation of PRA House of Lords report into investigative journalism published today has ‘highlighted the real need for the responsible PR industry to strengthen its internal system of self-regulation’.
Event to open doors for creative talentStudents and freelancers are to be given the chance to showcase their talent to the media and digital sector at a special event in Leeds this Thursday.
Keep on wearing that big smile of yoursInternships in the US are often unpaid, but Charlotte Giver would do it all over again. She reports on her year as a fashion PR intern in Los Angeles.
Never a dull day in fashion PRWhat’s it like working in PR for a fashion retailer? Rosey Stones reports on her summer placement at Isabella Oliver.
Does sporting celebrity still sell?Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern.
CRAPPs shortlists announcedThe shortlists for the Communicative Relations Awards from PR Professionals (The CRAPPs) have been announced today, with finalists in categories ranging from ‘the most likely to tell you to sling your hook’ to the ‘least twattish Twitterer – the must-follow journo’.
First ever PR-journalist awards launchedThe Communicative Relations Awards from PR Professionals (The CRAPPs) have been launched to celebrate the special relationship between the media and public relations professionals.
Grayling gains IntelligenceThe Economist Intelligence Unit (EIU) has appointed Grayling to provide international media relations and digital engagement across Europe and North America.
Blinded by the papsThe expectations are rising and the media is fragmenting – but consumer and lifestyle PR business is still conducted at celebrity parties says Jason Gale.
Boxing clever with 10 Yetis PR tipsGloucester based PR consultancy 10 Yetis are back with another tip for PR students undertaking the daunting task of ringing journalists.
A 10 second tip on media relations from 10 YetisThe second in the series of the 10 Yetis “10 second tips” has arrived! This time their talking media relations. Charlo gives her top tip for students from the comfort of her Yeti bathroom, whilst brushing her gnashers and dressed in her dressing gown. They’re a crazy lot these Yetis!
10 second tip from 10 Yetis‘Always keep your ear to the ground and listen out for a good story’, says Emma of 10 Yetis in her ten second tip.
Great debate: is PR killing journalism?Is PR the big problem facing journalism? Carly Ann Smith reports on a debate held to discuss and vote on this.
Confessions of a Facebook addictThe growth in digital PR opportunities has encouraged Clare Thomas to re-evaluate her ambition to work in fashion. Besides, it’s a good place to be for a Facebook addict.
It’s written on the tabletsApple’s forthcoming iPad will be a game changer for publishers and for PR argues David Clare.
Media relations: it’s about relationships, not spamAccording to a new campaign, 1.7 billion irrelevant press releases are sent out in the UK each year. What happened to media relationships, asks Carli Smith.
Learning the rules of PR writingWriting stories as a PR professional should be a doddle for an experienced journalist like me. Or so I thought, as I prepared for a short internship in the communications office at Cambridge University, writes Nick Rennie.
Agency adds TV newsreaderRegional advertising and PR agency Ward Lovett has recruited former ITV newsreader Llewela Bailey as a media consultant.
Music on the internet? It’ll never catch onGareth Thompson recalls the 1994 European launch of the online music pioneer. Internet Underground Music Archive (IUMA) and the mixed press reaction to what was to become a defining change for music distribution.
Fast food nationalsHow do you get a burger talked about? By creating the world’s most expensive one as Caroline Gibson describes.
Spam or relationships: you decideIt’s not clever and it’s not effective. So why do we keep on treating media relations as an exercise in mass marketing rather than as relationship building, asks Rachel Todd.
Matchday in the life of a press officerPlacement student Claire Harrison spent a year with Arsenal FC. She describes the busy life of a press officer on matchday at the Emirates Stadium.
Death and taxesKarl Milner’s guest lecture at Leeds Metropolitan University was on the subject of stories.
Punch and Judy approach to creative media relationsHuddersfield students have shown their visual creativity.
What is Behind the Spin?
Behind the Spin is a magazine for public relations students and young practitioners. It is supported by the Chartered Institute of Public Relations and based at UK universities with CIPR-approved public relations degree courses. You are welcome to visit and comment; to contribute please contact the editor.
