media relations

Grayling gains Intelligence
The Economist Intelligence Unit (EIU) has appointed Grayling to provide international media relations and digital engagement across Europe and North America. Blinded by the paps
The expectations are rising and the media is fragmenting – but consumer and lifestyle PR business is still conducted at celebrity parties says Jason Gale. Boxing clever with 10 Yetis PR tips
Gloucester based PR consultancy 10 Yetis are back with another tip for PR students undertaking the daunting task of ringing journalists. A 10 second tip on media relations from 10 Yetis
The second in the series of the 10 Yetis “10 second tips” has arrived! This time their talking media relations. Charlo gives her top tip for students from the comfort of her Yeti bathroom, whilst brushing her gnashers and dressed in her dressing gown. They’re a crazy lot these Yetis! 10 second tip from 10 Yetis
‘Always keep your ear to the ground and listen out for a good story’, says Emma of 10 Yetis in her ten second tip. Great debate: is PR killing journalism?
Is PR the big problem facing journalism? Carly Ann Smith reports on a debate held to discuss and vote on this. Confessions of a Facebook addict
The growth in digital PR opportunities has encouraged Clare Thomas to re-evaluate her ambition to work in fashion. Besides, it’s a good place to be for a Facebook addict. It’s written on the tablets
Apple’s forthcoming iPad will be a game changer for publishers and for PR argues David Clare. Media relations: it’s about relationships, not spam
According to a new campaign, 1.7 billion irrelevant press releases are sent out in the UK each year. What happened to media relationships, asks Carly Smith. Learning the rules of PR writing
Writing stories as a PR professional should be a doddle for an experienced journalist like me. Or so I thought, as I prepared for a short internship in the communications office at Cambridge University, writes Nick Rennie. Agency adds TV newsreader
Regional advertising and PR agency Ward Lovett has recruited former ITV newsreader Llewela Bailey as a media consultant. Music on the internet? It’ll never catch on
Gareth Thompson recalls the 1994 European launch of the online music pioneer. Internet Underground Music Archive (IUMA) and the mixed press reaction to what was to become a defining change for music distribution. Fast food nationals
How do you get a burger talked about? By creating the world’s most expensive one as Caroline Gibson describes. Spam or relationships: you decide
It’s not clever and it’s not effective. So why do we keep on treating media relations as an exercise in mass marketing rather than as relationship building, asks Rachel Todd. Matchday in the life of a press officer
Placement student Claire Harrison spent a year with Arsenal FC. She describes the busy life of a press officer on matchday at the Emirates Stadium. Death and taxes
Karl Milner’s guest lecture at Leeds Metropolitan University was on the subject of stories. Punch and Judy approach to creative media relations
Huddersfield students have shown their visual creativity.