Press Officer Asda

A new opportunity has arisen for a Press Officer working across George Home, General Merchandise and Non-edible categories based at Asda House.

How to use social channels for media attention

Once, PR and SEO were two separate worlds. Now, PR practitioners are embracing digital and digital marketers are learning lessons in relationship management. Sophie Chadwick explains how you can use your social media presence to attract the attention of journalists.

PR’s post-truth problem

Robert Minton-Taylor argues that PR practitioners are responsible for the information they communicate and should check, check and check again. Those spreading ‘alternative truths’ will be found out before long.

Pitch of the year

There’s only one thing worse than a PR pitch, Richard Bailey writes, and that’s ‘outreach’ from an SEO consultant. But it’s also too easy for editors and journalists to carp on about examples of bad PR. Instead, let me praise an example of how to do it well.

SEO now defines my PR role

PR graduate Claudia Barnett has experienced the transition from traditional PR to SEO PR in recent years, but she didn’t get much help in this from her lecturers or from PR textbooks. Here she explains the value of PR to search marketing, and SEO to PR.