Robert Minton-Taylor argues that PR practitioners are responsible for the information they communicate and should check, check and check again. Those spreading ‘alternative truths’ will be found out before long.
PR graduate Claudia Barnett has experienced the transition from traditional PR to SEO PR in recent years, but she didn’t get much help in this from her lecturers or from PR textbooks. Here she explains the value of PR to search marketing, and SEO to PR.
Second year students at Birmingham City University have organised an event to debate the future of PR. The PR the Future: We are the Future conference is a free event in Birmingham on Friday 29 April during which prominent practitioners Stephen Waddington and Farzana Baduel will debate the future of media relations.