media relations

Event to open doors for creative talent
Students and freelancers are to be given the chance to showcase their talent to the media and digital sector at a special event in Leeds this Thursday. Keep on wearing that big smile of yours
Internships in the US are often unpaid, but Charlotte Giver would do it all over again. She reports on her year as a fashion PR intern in Los Angeles. Never a dull day in fashion PR
What’s it like working in PR for a fashion retailer? Rosey Stones reports on her summer placement at Isabella Oliver. Does sporting celebrity still sell?
Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern. CRAPPs shortlists announced
The shortlists for the Communicative Relations Awards from PR Professionals (The CRAPPs) have been announced today, with finalists in categories ranging from ‘the most likely to tell you to sling your hook’ to the ‘least twattish Twitterer – the must-follow journo’. First ever PR-journalist awards launched
The Communicative Relations Awards from PR Professionals (The CRAPPs) have been launched to celebrate the special relationship between the media and public relations professionals. Grayling gains Intelligence
The Economist Intelligence Unit (EIU) has appointed Grayling to provide international media relations and digital engagement across Europe and North America. Blinded by the paps
The expectations are rising and the media is fragmenting – but consumer and lifestyle PR business is still conducted at celebrity parties says Jason Gale. Boxing clever with 10 Yetis PR tips
Gloucester based PR consultancy 10 Yetis are back with another tip for PR students undertaking the daunting task of ringing journalists. A 10 second tip on media relations from 10 Yetis
The second in the series of the 10 Yetis “10 second tips” has arrived! This time their talking media relations. Charlo gives her top tip for students from the comfort of her Yeti bathroom, whilst brushing her gnashers and dressed in her dressing gown. They’re a crazy lot these Yetis! 10 second tip from 10 Yetis
‘Always keep your ear to the ground and listen out for a good story’, says Emma of 10 Yetis in her ten second tip. Great debate: is PR killing journalism?
Is PR the big problem facing journalism? Carly Ann Smith reports on a debate held to discuss and vote on this. Confessions of a Facebook addict
The growth in digital PR opportunities has encouraged Clare Thomas to re-evaluate her ambition to work in fashion. Besides, it’s a good place to be for a Facebook addict. It’s written on the tablets
Apple’s forthcoming iPad will be a game changer for publishers and for PR argues David Clare. Media relations: it’s about relationships, not spam
According to a new campaign, 1.7 billion irrelevant press releases are sent out in the UK each year. What happened to media relationships, asks Carli Smith. Learning the rules of PR writing
Writing stories as a PR professional should be a doddle for an experienced journalist like me. Or so I thought, as I prepared for a short internship in the communications office at Cambridge University, writes Nick Rennie. Agency adds TV newsreader
Regional advertising and PR agency Ward Lovett has recruited former ITV newsreader Llewela Bailey as a media consultant. Music on the internet? It’ll never catch on
Gareth Thompson recalls the 1994 European launch of the online music pioneer. Internet Underground Music Archive (IUMA) and the mixed press reaction to what was to become a defining change for music distribution. Fast food nationals
How do you get a burger talked about? By creating the world’s most expensive one as Caroline Gibson describes. Spam or relationships: you decide
It’s not clever and it’s not effective. So why do we keep on treating media relations as an exercise in mass marketing rather than as relationship building, asks Rachel Todd. Matchday in the life of a press officer
Placement student Claire Harrison spent a year with Arsenal FC. She describes the busy life of a press officer on matchday at the Emirates Stadium. Death and taxes
Karl Milner’s guest lecture at Leeds Metropolitan University was on the subject of stories. Punch and Judy approach to creative media relations
Huddersfield students have shown their visual creativity.