Jessica Turner directs a rant against self-proclaimed social media experts. There’s much more to it than likes, shares and one-way promotions she explains.
Miriam Pelusi argues that Leicester City’s football success is a relationship management masterclass in a sport that has been damaged by the dominance of money and marketing.
Growth hacking touches upon marketing, engineering, product design, user experience and analytics. We could also call it ‘growth marketing’ as it combines marketing with coding. Ben Cotton introduces the concept and announces Growth Hack Talks to be held in Dublin.