International

Going glocal
A global approach to public relations that works in all international contexts has not yet been achieved, says Chiara Valentini. Lost in translation
Pan-European PR still is a very difficult and often nearly unrealisable task. Media and journalism systems throughout the whole of Europe are simply too varied. Holger Sievert shows some practical approaches for systematisation So you want to work in international PR?
European PR consultancy boss Lyle Closs describes the ups and downs of managing international campaigns. Cross-cultural curriculum
Based on experience of designing and delivering international PR courses in North Carolina and London, Alan Freitag offers some principles and practical guidance. Hiring globally to act locally
When seeking to procure PR support at a global level, firms are faced with a critical choice. Dan Nicholls weighs up the options. Spaghetti complexity theory of international PR
It’s not easy and it can get messy. Managing international PR is like eating your first bowl of spaghetti, says Valentina Nobili. Letter from Transylvania
Nathaniel Southworth-Barlow spent his summer gaining PR work experience in Transylvania - a placement with added bite.