International
Fish and chips and Mandarin: a PR student in ChinaPR student Nicola Burrough writes about a life-altering trip to China.
Dressed up in jeansJoe Whitmore found the dress code was casual – but the attitude professional – on a work placement in Australia.
Advice for first year PR studentsBart Misiak has studied public relations at two universities in two different continents. Here he offers his advice for those starting their first courses.
The best PR textbook ever?Bart Misiak reviews the most successful PR textbook in history: Effective Public Relations, now in its eleventh edition.
Job vacanciesWe post vacancies as we become aware of them – but please check the date they were posted because some will go very quickly.
Italy: the clean-up after the partyItaly’s in a mess, but there’s now a desire for change as Miriam Pelusi reports.
Write a dissertation, win an awardPR students have until 30 April to submit abstracts for a chance to win the 2012 Euprera Jos Willems Award.
Coca-Cola loses PR battle in ChinaLeon Emirali describes how Coca-Cola lost a PR battle in China and discusses the lessons taught about PR in the east.
Researching the challenges facing comms professionalsWhat are the main ethical challenges for communication professionals in the 21st century? Which competencies, qualification needs and strategic issues are relevant within the next months? Are integrated communications and one voice policies obsolete in the age of social media? These and other questions will be answered by the European Communication Monitor, the largest survey [...]
Best place at the best timeA Hungarian associate professor, Márta Konczos, describes her time in the UK and tells students why this is a great time to train as a PR practitioner or academic.
Get paid to travel and fight diseaseThe Global Fund to fight AIDS, Tuberculosis and Malaria is looking for an intern with social media and strong writing skills to join as soon as possible for a period of three months.
Ethical global PR: a case studyThis year’s Claire Mascall award was won by Christine Quigley. Here’s an edited version of her essay on ethical global public relations, winner of the £1000 top prize.
Sibling rivalry theory of international PRMy relationship with my younger sister sheds light on the differences between public relations in the US and in Europe, argues Abigail Crim.
Grayling gains IntelligenceThe Economist Intelligence Unit (EIU) has appointed Grayling to provide international media relations and digital engagement across Europe and North America.
The development of public relations in RomaniaA Romanian studying PR in the UK, Oana Jinga discusses the growth of the industry in her home country with a PR student in Bucharest.
Politics in Romania, twenty years onTwenty yeas on from the collapse of the Ceacescu regime, Romania is a democratic member of the European Union. Adi Zabava explains how the recent presidential campaign was fought in this young democracy.
My career: from uni to UNJust a year on from graduating, Richard Millington is now Social Media/Online Community Manager at the United Nations in Geneva. He tells how he built is CV to secure this opportunity.
Merged global consultancy announces top teamThe ‘new’ Grayling – a global public relations consultancy formed in the merger of Huntsworth-owned Grayling, Trimedia and Mmd – has announced its management structure.
PR and pixels in partnership against domestic violenceA global web-based public relations campaign aimed at stopping violence against women is set to launch next year.
Global Public RelationsIf the interest of book publishers is any guide, the two growth areas for public relations are social media and global PR. Richard Bailey reviews an impressive new contribution to our understanding of PR around the world.
Going glocalA global approach to public relations that works in all international contexts has not yet been achieved, says Chiara Valentini.
Lost in translationPan-European PR still is a very difficult and often nearly unrealisable task. Media and journalism systems throughout the whole of Europe are simply too varied. Holger Sievert shows some practical approaches for systematisation
So you want to work in international PR?European PR consultancy boss Lyle Closs describes the ups and downs of managing international campaigns.
Cross-cultural curriculumBased on experience of designing and delivering international PR courses in North Carolina and London, Alan Freitag offers some principles and practical guidance.
Hiring globally to act locallyWhen seeking to procure PR support at a global level, firms are faced with a critical choice. Dan Nicholls weighs up the options.
Spaghetti complexity theory of international PRIt’s not easy and it can get messy. Managing international PR is like eating your first bowl of spaghetti, says Valentina Nobili.
Letter from TransylvaniaNathaniel Southworth-Barlow spent his summer gaining PR work experience in Transylvania – a placement with added bite.
What is Behind the Spin?
Behind the Spin is a magazine for public relations students and young practitioners. It is supported by the Chartered Institute of Public Relations and based at UK universities with CIPR-approved public relations degree courses. You are welcome to visit and comment; to contribute please contact the editor.
