The best integrated campaigns of 2016 (to date)

An integrated marketing campaign sees multiple platforms come together to deliver a brand’s message in a cohesive, interconnected manner. Ben Martin explores some successful recent examples.

Campaigns That Shook The World

Danny Rogers has chosen nine campaigns to illustrate the evolution of communications from the 1970s onwards. From this, he identifies the characteristics of successful integrated campaigns. Richard Bailey finds it an enjoyable read and a useful source.

QR codes: An interview with co-founder of ScanMe

Our social media editor, David Clare, interviews John Harrison, co-founder of ScanMe.com, to find out how to best use QR codes in PR campaigns.