There have been 88 million posts shared using the #OOTD hashtag on Instagram, which works out as an #OOTD post every 2 seconds. A new app has launched giving everyday social media users a way to make money from their influence.
Aspiring fashion publicist Joanna Xiourouppa interviews established strategist Crosby Noricks, and asks her how she got into the sector and where in the world are the job openings.
Five years on from her PR degree, Gemma Waters has set up on her own working in music, food publicity, artist representation and events management. Her business is expanding and she’s now looking for students wanting to gain publicity experience for entertainment clients to join her, she tells Richard Bailey.