PR students and even PR graduates can have some odd ideas about their chosen field. Richard Bailey explores the most common myths believed by PR students.
Joanna Xiourouppa, working on a client-led campaign, describes how students are planning to leave something of value for the client once the campaign is over. They will be delivering a series of workshops and leaving some how-to guides.
Among the nine winners of the Outstanding Young Communicator awards this year only only three studied PR or communication at university. Anne-Marie Bailey (North East) has an MA in Public Relations from University of Sunderland; Gemma Bell (Northern Ireland) has a degree in Communication, Advertising and Marketing from University of Ulster and Ellie Smith (Yorkshire and Lincolnshire) has a CIPR Advanced Certificate from Leeds Beckett University.
The Erasmus programme is an amazing opportunity for students to travel abroad for a semester and to experience first hand the life in another culture. Monica Ibanez Paz, a Spanish exchange student from CEU San Pablo University in Madrid has spent a semester at Robert Gordon University in Aberdeen and she was willing to tell us more about her adventures in Scotland.
Careers guidance for young people is ignoring new alternatives such as apprenticeships and vocational qualifications. The Confederation of British Industry (CBI) today warned that there is too great a focus on the traditional routes for young people, such as A Levels and university.