Danny Rogers has chosen nine campaigns to illustrate the evolution of communications from the 1970s onwards. From this, he identifies the characteristics of successful integrated campaigns. Richard Bailey finds it an enjoyable read and a useful source.
The BBC have apparently told Jeremy Clarkson that he’ll be sacked if he makes one more offensive remark “anywhere, at any time”. This ultimatum comes after the Daily Mirror released a clip of him using the n-word while reciting a nursery rhyme, comments Hannah Hoyle. Clarkson has been a PR practitioner’s worst nightmare with his controversial remarks in the past, but has he gone too far this time?