celebrity

Blinded by the paps
The expectations are rising and the media is fragmenting – but consumer and lifestyle PR business is still conducted at celebrity parties says Jason Gale. Not just PRty girls
Carly Smith responds to a recent Behind the Spin article by giving her take on ‘what is PR?’ Guide to celebrity endorsement
Celebrities can add lustre to a launch, but there are risks as well as rewards when it comes to celebrity endorsement. Golley Slater’s Agatha Chapman-Poole offers her advice. PR Pros Proffer Brand-aid to Troubled Tiger
Priyanka Palit reviews the Tiger Woods story to see what lessons can be learnt from PR literature and from PR practitioners. Samaritans launches fundraising appeal on TV
Samaritans is to launch a new fundraising TV campaign on Monday 16 November, appealing for viewers to make a regular £3 monthly donation. An insider’s guide to celebrity endorsement
Head of Golley Slater Manchester, Agatha Chapman-Poole, discusses the pros and cons of celebrity endorsement – and making sure you choose your champion wisely. Chirpy celebrities
It may have started with celebrity following, but Laura Daly now thinks she’s experiencing the future of marketing and communication. Celebrities and digital media in campaign for Ugandan orphans
A new charity launched today uses celebrity support, media professionals and online engagement to make a difference to abandoned babies in Uganda. Rescue me
Though presented as fairy tales, celebrity stories rarely seem to end up ‘happily ever after’, says Emma Dickinson. You say celebrity, I say culture
Just back from a 14-state tour of the United States, Laura Smith discusses the power of US celebrity culture. The rise of celebrity, and the rise of PR
Celebrity endorsement has long been a popular dissertation topic amongst PR students – but it’s been difficult to do well because of the lack of discussion of the subject in public relations academic literature. Until now. PR and pixels in partnership against domestic violence
A global web-based public relations campaign aimed at stopping violence against women is set to launch next year. Here come the PR girls
Ellis Noble loves The City, Ab Fab and Sex and the City, of course. But why, she asks, does TV always present public relations as such a glamorous activity?