PR lessons from the royal family

Grand and aloof, or up close and personal. The royal family has tried both approaches, but emotional engagement is the current, winning strategy as Miriam Pelusi discusses.

Campaigns That Shook The World

Danny Rogers has chosen nine campaigns to illustrate the evolution of communications from the 1970s onwards. From this, he identifies the characteristics of successful integrated campaigns. Richard Bailey finds it an enjoyable read and a useful source.

What personal public relations means to me

Experienced young PR consultant and entrepreneur Rich Leigh has set up his own ‘personal PR’ agency. It’s not quite the same thing as celebrity PR he argues as he explains approach to business.

Top ten charity campaigns of 2014

The best campaigns for charities and good causes combine celebrity with moral purpose – while having fun and embracing available media. Richard Bailey selects his top ten campaigns of the year and picks the winner from a strong field.

Celebrity and publicity: how PR works

Here are before and after photos revealing the way sports sponsorship can deliver high octane publicity. PR placement student Natalie Chandler waits for Maria Sharapova to arrive at a Women’s Tennis Association (WTA) pre-Wimbledon party, driven by motor racing driver Mark Webber in a Porsche 918 Spyder.