celebrity

Now I’m a belieber

Public relations student Jazz Chappell was tweeting at a Justin Bieber concert last week. When she woke up next day, she was part of a global news story.

Max’s awfully big PR adventure

PR students in Leeds have enjoyed a rare opportunity to meet the man behind the name: Max Clifford. Whether you boo and hiss, or relate to Clifford, he certainly entertains.

Amass to impress

New research reveals that contrary to popular belief, teenagers in the UK are largely unimpressed by popular celebrities as role models for their career choices. Instead, they are looking to entrepreneurs for inspiration.

PR role models: Lynne Franks

PR student Chelsea Galpin explains why Lynne Franks is a role model for women in PR.

Thinking beyond the press release

We’re highly influenced by what we see in the media, yet lecturers encourage you to think beyond the press release. First year student Charlotte Brierley wonders what this means for the future of PR.

She’s gotta have it

Celebrities have them. Why can’t a poor student have a Mulberry bag asks Claire Wright.

I’d vote for The Ex-Factor

I’ve never watched X Factor before, confesses Sophie Sadler, and probably won’t be watching it again.

Nothing succeeds like excess

The Jeremy Clarkson affair suggests to Ben Frith that nothing stirs people as much as a good controversy.

I’m a person, get celebrities out of here

Using celebrities as spokespeople for products is hardly a new concept. We know that an ad is an ad, but when is a tweet a commercial, asks Alex King.

Twitter’s increasing popularity with celebrities and sports stars

Jessica Johnson takes a look at how Twitter is having an impact on sports personalities and celebrities for this month’s social media feature.

Kiss, and don’t tell

Super-injunctions are at the heart of the tussle between privacy and free speech. Alicia Chadwick argues that these are a bad case of one law for the rich…

How charities use celebrities in PR campaigns

There are many celebrities involved in charitable work whether as patrons or spokespeople, but why is this?Selwyn Jerry Boston tackles the question using a case study of charity event, The Wig Party.

The Power of Product Placement in Music Videos: “Pass the Courvoisier”

As product placement is to become more common place in the UK from today Bournemouth University student Francesca Larkin takes a look at the history of product placement in music videos and the effect it has on brands.

Attention seeking hyperactivity disorder

Lady Gaga is everywhere. Alex Witham explores her talent for publicity and her appeal to gay audiences.

Does sporting celebrity still sell?

Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern.

The PR beauty myth

The Spin Crowd may be entertaining television. But what does it say about those working in PR, asks Emma Penny.

Positive profile for footballers: here’s how to do it

Football operates in the short term and bad publicity follows footballers. It doesn’t have to be like this, says sports and entertainment PR specialist Will Wood.

Students sought to promote ‘Sort Out Your Crap Life’

TV presenter and author Claire Anstey seeks PR student support to promote her new self-help book.

Blinded by the paps

The expectations are rising and the media is fragmenting – but consumer and lifestyle PR business is still conducted at celebrity parties says Jason Gale.

Not just PRty girls

Carli Smith responds to a recent Behind the Spin article by giving her take on ‘what is PR?’

Guide to celebrity endorsement

Celebrities can add lustre to a launch, but there are risks as well as rewards when it comes to celebrity endorsement. Golley Slater’s Agatha Chapman-Poole offers her advice.

PR Pros Proffer Brand-aid to Troubled Tiger

Priyanka Palit reviews the Tiger Woods story to see what lessons can be learnt from PR literature and from PR practitioners.

Samaritans launches fundraising appeal on TV

Samaritans is to launch a new fundraising TV campaign on Monday 16 November, appealing for viewers to make a regular £3 monthly donation.

An insider’s guide to celebrity endorsement

Head of Golley Slater Manchester, Agatha Chapman-Poole, discusses the pros and cons of celebrity endorsement – and making sure you choose your champion wisely.

Chirpy celebrities

It may have started with celebrity following, but Laura Daly now thinks she’s experiencing the future of marketing and communication.

Celebrities and digital media in campaign for Ugandan orphans

A new charity launched today uses celebrity support, media professionals and online engagement to make a difference to abandoned babies in Uganda.

Rescue me

Though presented as fairy tales, celebrity stories rarely seem to end up ‘happily ever after’, says Emma Dickinson.

You say celebrity, I say culture

Just back from a 14-state tour of the United States, Laura Smith discusses the power of US celebrity culture.

The rise of celebrity, and the rise of PR

Celebrity endorsement has long been a popular dissertation topic amongst PR students – but it’s been difficult to do well because of the lack of discussion of the subject in public relations academic literature. Until now.

PR and pixels in partnership against domestic violence

A global web-based public relations campaign aimed at stopping violence against women is set to launch next year.

Here come the PR girls

Ellis Noble loves The City, Ab Fab and Sex and the City, of course. But why, she asks, does TV always present public relations as such a glamorous activity?