campaignHow charities use celebrities in PR campaigns
There are many celebrities involved in charitable work whether as patrons or spokespeople, but why is this?Selwyn Jerry Boston tackles the question using a case study of charity event, The Wig Party.Pepsi refreshes its approach to marketing
Public relations campaigns are there to raise awareness, and ultimately generate sales. But this can be done by simply giving away your money, as David Clare explains in a case study on Pepsi.
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