Businesses should join the Brexit debate

Bill Penn draws on the lessons from Eurovision song contest winners Abba to argue that businesses need to communicate with their stakeholders to avoid Brexit uncertainty.

Graduates ‘need to be intuitive and adaptable’

New research by the University of Hertfordshire reveals British businesses now consider resourcefulness and adaptability to be of the utmost importance when considering graduate hires. The findings show close to three quarters (72%) of senior decision-makers consider a creative approach to problem-solving the most beneficial skill for university leavers.

What makes a good PR client?

Joan Daly, a junior account executive at New York-based Gotham PR, describes what’s required for building long-term client-agency relationships.

Do you Yak or Snap yet?

Young people are using new social networks that many businesses have yet to discover. Morta Jablonskaite lists her top three and explains their commercial and communications potential.

Mistakes people make on social media

Despite widespread use of social media, brands and businesses keep on making the same mistakes, says Hannah Lennox on day three of University of Sunderland #blogtakeoverweek.