brandsCoca-Cola loses PR battle in China
Leon Emirali describes how Coca-Cola lost a PR battle in China and discusses the lessons taught about PR in the east.Can Brands Really Be Our Friends?
Every like you make on Facebook brings more news onto your Facebook wall. Emma Gannon asks whether brands really can be our friends.Brands on the run from social media storm
Does the advent of social media change our understanding of PR asks Janelle Hardacre and what does this new world mean for brands?
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