brands
Coca-Cola loses PR battle in ChinaLeon Emirali describes how Coca-Cola lost a PR battle in China and discusses the lessons taught about PR in the east.
Can Brands Really Be Our Friends?Every like you make on Facebook brings more news onto your Facebook wall. Emma Gannon asks whether brands really can be our friends.
Brands on the run from social media stormDoes the advent of social media change our understanding of PR asks Janelle Hardacre and what does this new world mean for brands?
What is Behind the Spin?
Behind the Spin is a magazine for public relations students and young practitioners. It is supported by the Chartered Institute of Public Relations and based at UK universities with CIPR-approved public relations degree courses. You are welcome to visit and comment; to contribute please contact the editor.
