Why B2B isn’t boring

B2B (business to business) PR is often overlooked by graduates and newcomers in favour of its ‘sexier’ cousin B2C (business to consumer). But B2B has loads going for it and in this guide Caroline Aspinall attempts to put paid to the argument that B2B is boring.

Graduate PR Account Assistant

An exciting opportunity has come up at Clareville in Fulham if you are a bright, enthusiastic organised graduate who is looking for a first step towards a career in PR.

B2B goes social

It’s not the most visible area of public relations and not does it at first appear interesting to PR students, says Sebastian Tully-Middleton. But there’s a lot of work in business to business (B2B) public relations and it’s a developing area, in part because of social media.

Is social media effective for B2B brands?

Young PR professional Alex Neale takes a look at the use of social media for B2B brands.

ABC of B2B

Leaving university and starting a PR job meant learning the ropes of business-to-business copywriting for Sarah Callender. Here she shares her tips on making the adjustment.