Following a career in advertising, Caroline Blainey has joined what ‘used to be known as a PR consultancy’. She’s well placed to reflect on change and convergence in the creative industries.
John Carolan has joined Unity as Planning Director – a job title more familiar in advertising agencies. Here he explains the continued relevance of the public relations agency in a world where paid and earned media are becoming less distinct. Where can clients turn for creative ideas?
Student Ami Wyllie is a self-confessed fan of Christmas. But she also feels cheated by the consumerism and that it’s time we rediscovered the meaning of the festival.
John Lewis advertisements have recently become one of the most anticipated events of the Christmas period. The iconic soundtrack and heart-warming story each year has become something we are all aware of, but when did the retailer start this tradition? Student Abi Bunce explores the evolution of the Christmas TV ad.