advertising

Opinion: marketing makes men into heroes

The Lynx Space Academy and Felix Baumgartner’s space stunt for Red Bull show us that marketing needs to turn men into heroes, argues Pete Finnegan.

Sporting heaven, marketing hell

Advertising creates dreams to sell products. It suggests lifestyle models and shapes people’s imaginations. But how achievable are those dreams for most people asks Miriam Pelusi.

I’m a person, get celebrities out of here

Using celebrities as spokespeople for products is hardly a new concept. We know that an ad is an ad, but when is a tweet a commercial, asks Alex King.

Does sporting celebrity still sell?

Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern.

Government to cut comms jobs

The government’s Central Office of Information (COI) is to reduce its staff numbers by 40% resulting in the loss of 287 jobs.

Help is at hand for graduates looking to “Future proof” their degrees

With 2009 proving to be the toughest year yet for graduates seeking employment, it has never been more important to shine above the rest after leaving university. With research showing that the number of graduate jobs on offer has fallen by 28%* – what can students and graduates be doing to increase their chances of employment?

Samaritans launches fundraising appeal on TV

Samaritans is to launch a new fundraising TV campaign on Monday 16 November, appealing for viewers to make a regular £3 monthly donation.