advertising

I’m a person, get celebrities out of here
Using celebrities as spokespeople for products is hardly a new concept. We know that an ad is an ad, but when is a tweet a commercial, asks Alex King. Does sporting celebrity still sell?
Sport has always produced stars who inspire people, and for the last 50 years marketers have tried to use this to sell products and promote campaigns. However, in a world where consumers have become far less susceptible to such ploys, is the role of celebrity endorsement becoming obsolete asks Tom McGovern. Government to cut comms jobs
The government’s Central Office of Information (COI) is to reduce its staff numbers by 40% resulting in the loss of 287 jobs. Help is at hand for graduates looking to “Future proof” their degrees
With 2009 proving to be the toughest year yet for graduates seeking employment, it has never been more important to shine above the rest after leaving university. With research showing that the number of graduate jobs on offer has fallen by 28%* – what can students and graduates be doing to increase their chances of employment? Samaritans launches fundraising appeal on TV
Samaritans is to launch a new fundraising TV campaign on Monday 16 November, appealing for viewers to make a regular £3 monthly donation.