academic

Starting a degree in PR? Read this first
Current PR students and recent graduates give their advice to this year’s new students on what really matters. Richard Bailey reports. How to get a First in PR
Bethany Ansell graduated with a first class degree in Public Relations and Communication from Southampton Solent University. Here’s what worked for her in achieving her goal. Sibling rivalry theory of international PR
My relationship with my younger sister sheds light on the differences between public relations in the US and in Europe, argues Abigail Crim. Ingenious ways to fund your Master’s degree
You could make 115,200 lattes, take 7924 online surveys or recycle 13,193 lbs of copper to fund your postgraduate course, according to this infographic from postgrad.com. Why learn social media at university
Surely there’s nothing to teach a student about social media? Stephen Johnson thought not until he took a pioneering course at university. Macnamara on media and the future of PR
Jim Macnamara’s new book provides an important media sociology perspective on PR and social media, finds Richard Bailey. But it’s written for scholars, not for the general reader. How Oxfam uses social media for social good
We publish an edited version of Katie Brown’s award-winning essay on Oxfam’s use of social media to promote stakeholder engagement. Astroturfing: the unacceptable face of public relations
Having studied the practice of astroturfing for her Master’s dissertation, Priyanka Palit reveals the shocking truth in this summary of her reading. Academic conferences in 2010
Here are some public relations academic conferences that are inviting contributions and will welcome attendees next year. PR conferences 2009
Some PR conferences in 2009 Cross-cultural curriculum
Based on experience of designing and delivering international PR courses in North Carolina and London, Alan Freitag offers some principles and practical guidance. Conference calendar
June 23-24 2008, London World Public Relations Conference & Festival 2008; September 11-12 2008, Plymouth Beyond the Spin (the sequel to Behind the Spin 2006)