Who does social best?

Analysis of the top global PR consultancies shows Edelman is best at ‘walking the talk’.

Social media measurement firm Sociagility has, for the second year running, analysed the comparative performance of 25 leading global networks, measuring the effectiveness of each agency’s social media presence.

The result is the Global PR Network Social Scorecard, which ranks agencies based on their social media effectiveness, power and engagement. The accompanying microsite allows visitors to drill into performance scored by social brand attribute and by individual social network. Each firm can also be compared head-to-head with its competitors.

Sociagility’s PRINT™ methodology – the same as is currently being used to track the performance of Olympic sponsors on the London 2012 Social Scoreboard – has been applied to the leading PR networks in the Holmes Report Global PR Agency Rankings 2012. This proprietary system underpins the firm’s range of social media planning and measurement services, which can be licensed by agencies to inform and demonstrate the value of social media campaigns for clients.

Sociagility co-founder Tony Burgess-Webb said:

“Agencies offering social media advice must walk the talk. Those that cannot show they know what they are doing for their own brands will lose out in the battle to advise others.”

The 10 PR networks using social media most effectively, based on the PRINT Index™, are:

The full list and detailed scores can be found at http://pr.sociagility.com.

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