Who are the role models to ‘inspire a generation’?

 80% of people surveyed believe there are not enough good role models for children today.

Yet with community spirit on an Olympics high, over half of those asked (52%) realise the importance of ‘giving something back’ to their communities and are looking for more community-based role models to inspire the next generation.

This year’s search for Britain’s Top Real Role Model is now open for nominations looking to uncover the real role models with £10,000 to be awarded to the winner to start their own social enterprise.

The summer of sport in the UK has certainly inspired a generation, with gold medallist Jessica Ennis securing the top role model slot for the last two years and David Beckham voted top for the 2000s. However his colleagues on the pitch have not fared so well with footballers slammed for earning too much money (82%) and for bad behaviour (73%) on and off the pitch.

It is precisely this reason that global direct-selling company Amway UK is calling for Britain’s unsung heroes to come forward, beginning the search for Britain’s Top Real Role Model 2012. The campaign, in its second year, will be judged by a high profile panel including Jo Fairley (entrepreneur and founder of Green & Black’s) and Melanie Bryan OBE (last year’s winner) and will offer the winner a mentoring programme from the Amway Academy with invaluable support for business start-ups.

Jo Fairley, head judge for Britain’s Top Real Role Model says, “I am thrilled to be taking part in Britain’s Top Real Role Model, because I believe that we have a chance to build on the incredible, positive energy that’s been generated in the UK this year through the Jubilee and the Olympics, and help to build a better, more supportive community.”

Winner of last year’s search, Melanie Bryan OBE says, “I was delighted to win last year’s search and I’m excited to see who I will be passing on the baton to. The role aims to raise aspirations and inspire people of all ages and from all walks of life to make a positive difference through enterprise and our community.”

Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK says, “Amway is committed to supporting entrepreneurialism within the UK and beyond. We are keen to improve upon the success of last year’s campaign and to discover who is really flying the flag for social change and entrepreneurship. We want to support and celebrate the true unsung heroes so that they can inspire the next generation to follow in their footsteps.”

To nominate someone to become Britain’s Top Real Role Model 2012 please visit www.britainstoprealrolemodel.co.uk.

Nominations are possible until 26 November. Successful shortlisted applicants will be asked to submit a brief business plan with the winner being announced at the end of January 2013.

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