Thank you and goodbye

I’ve been the volunteer editor of this site since the start of 2008.

It’s had some financial support from the CIPR (initially) and PRCA (latterly) – and many students, graduates, practitioners and academics have contributed over the years. I’m grateful to all of you.

This year, I’ve been funding the site myself because I’d been anticipating the following announcement.

After almost ten years, it’s time to move on. I’m closing

I’m proud of what we’ve achieved, but I’m conscious also of the site’s limitations.

  • The inherited name is embarrassing. The only word that sticks in the mind is ‘spin’.
  • The focus on PR degree courses is limiting. It ignores the rise in apprenticeships and that it’s much easier to find work in PR than to keep on developing a career in PR.

Introducing PR Place

I’m a committed educator; I’m invested in the professional project. I believe that public relations adds value to organisations and is a worthwhile subject to study and debate.

At the heart of public relations is a paradox. Anyone can do it (it’s an inescapable part of any individual or organisation) – but few do it well.┬áPublic relations is valuable – but is it always valued?

There’s a need for a publication that takes an independent look at:

  • Careers and professionalism in PR
  • Questions of opportunity, diversity and equal pay
  • The value of qualifications and continuous professional development
  • The balance between internal and external comms, between tactical and strategic comms
  • The contribution academics can make to practice – and vice versa
  • The ongoing need to prove the value of PR
  • Future challenges

That’s the editorial space we’re looking to fill with PR Place. We are planning to launch soon and I hope you’ll come with us.


  1. Jane Crofts says:

    Good luck with the new space. Behind the Spin has been excellent but it’s time gas come as you say to move one. PR continues to evolve and change and I for one am glad to see it move on from spin.
    Thank you for all your hard work Richard, you have given much of yourself to the project and with little recognition at times. I am grateful to you for giving a place and opportunity to many students over the years.

  2. Claudia Barnett says:

    I really hope to be able to be involved in PR Place, Richard! It sounds very exciting and a great natural progression from BTS.

    P.S, I quite like the name!

  3. You’re a class act. This is the site that has literally launched the careers of 100s of PR students.

    Congratulations and thank you for everything that you’ve done over the last decade to promote professionalism in public relations, and a dialogue between teaching and practice.

    I’ll miss but look forward to PR Place.

    All the best, Stephen

  4. I – and my students, past and present – will miss BTS.

    Thank you for such consistently good work in promoting professionalism in PR and why it is so valuable. It was an eclectic and often inspiring read. Ten years is a long time; you have my respect and gratitude for all your efforts.

    I’m looking forward to the next evolution, PR Place, and hope to be able to contribute in my own small way.


  5. Arianne Williams says:

    Sad to see you go but excited to see what PR Place is all about. As with BTS, more than happy to contribute or to help if needed.

    I’d like to thank you for all your work. I know this has been both an invaluable resource and platform for students – including myself – and I know that many others would say the same.

    All the best, Arianne

  6. Thank you for letting me get involved with Behind The Spin, Richard. I believe that without the experience and exposure, I wouldn’t be where I am today. Thank you.

    Best of luck with the new site; I’ll be an avid reader!

  7. Thanks for all your hard work the past 10 years! I’m looking forward to PR Place. I think the new name will work much better for us advocates of the field.

  8. Congratulations and thank you for the decade of work you’ve put in to BTS. It’s been one of my go-to sites since I started in PR – in fact, having started in PR myself in early 2008, I’ve never known a time it didn’t exist!

    Equally, I’m looking forward to PR Place. Please do just ask if there’s any way I can help you, as you’ve helped so many others.

  9. Paula Keaveney says:

    Big thanks for keeping it going Richard. Sorry to see it go but I’ll look forward to the new venture


  10. Richard, thanks for your work on BTS and I’m looking forward to your new venture, PR Place. Congratulations!


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