Students’ winning prescription

PR students from the University of Gloucestershire have won a live pitch to the Meningitis Trust, the UK’s longest-running meningitis charity.  

PR student winnersWorking from a brief set by the Meningitis Trust’s in-house PR team, the students were asked to create a campaign strategy to increase awareness and donations from young people.  

The students, Zaena Leadette-Williams, Jody Dennett, Joanna Dey and Lauren Moss, devised the winning idea for the Meningitis Trust to employ an SMS messaging donation service in which the target audience can donate via text message to the charity. 

Harriet Penning, Senior Communications Officer of the Meningitis Trust said:

“We were delighted with the ideas that the team produced and will be looking to implement some of these into our work in the near future. We were really impressed with the professional approach that the team applied to the project and would recommend that any business, charity or organisation work with the university.”

The team’s success was the result of careful planning, research, and an intense day of competitive pitching to the charity. 

Photo shows: Harriet Penning from the Meningitis Trust (standing) with University of Gloucestershire PR students from left to right: Joanna Dey, Jody Dennett, Lauren Moss, Zaena Leadette-Williams.

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