Students take pride in the profession

Last week PR professionals from Yorkshire and Lincolnshire came together in Leeds to recognise and celebrate best practice in the region at the annual CIPR PRide Awards, reports Faye Oakey.

Catherine Cuthbert, Head of PR and Communications at Leeds Bradford International Airport, with three generations of Leeds Met PR students. From left, Emma Penny, Catherine Cuthbert, Fae Halstead and Faye Oakey (Photo credit: DRW Photographics)

I was extremely proud to be invited along as part of the PR team at Leeds Bradford International Airport, who were nominated for Corporate and Business Communications; I currently intern at the airport alongside my university PR course.

From a student perspective, I found the award ceremony a fantastic insight into the profession, highlighting both in-house departments and agencies that have excelled and demonstrated high quality public relations campaigns.

I found this inspirational; some winning campaigns are provided here as case studies, which provide a lot of food for thought regarding measurement, evaluation and tactics.

It was also a real pleasure to see so many of the region’s PR practitioners rewarding and recognising the effort of their students.

Umpf, who were the biggest winners on the night, scooping up numerous gold awards including ‘Outstanding Small Consultancy’, had their placement year student Bryony Czujko in attendance as part of their team.

As did equally impressive ‘Outstanding Public Relations Consultancy’ Manifest who celebrated various wins with their placement year student Beth Armstrong.

Especially impressive was the collaborative lobbying and public information Children’s Heart Surgery campaign from Leeds Teaching Hospitals, Children’s Heart Surgery Fund, Acceleris and The Public Affairs Company. A fantastic cause, clear objectives and impressive results make them an extremely worthy gold winner for the Healthcare category.

Also notable were Approach PR, who won gold for their pro bono Community Relations campaign ‘Saving Ilkley Carnival’. They achieved amazing results on a very low budget, and engaged an astonishing number of people with their efforts, reviving an ailing 100 year old tradition.

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