Public relations students have devised a responsible drinking campaign for police in Cheltenham.
The work was part of a project for second year students on the BA Public Relations course at the University of Gloucestershire. The students were given a brief in October to come up with a suitable campaign to support the Government’s ‘Safe, Sensible, Social’ anti- binge drinking initiative.
Students presented their ideas at Gloucestershire Police Headquarters in December.
A panel from Gloucestershire Constabulary along with Mr Ryan West, area manager for JD Wetherspoon, who donated prizes, listened to five competing presentations.
The winning students were Laura O’Brien, Lauren Stoodley, Megan Weavers and Diana Urbaite.
The promotions, in the form of money-off vouchers, would only be accessible if you correctly answered a relevant health, social or crime prevention related question. The web page would also promote the relevant issues and risks involved with drinking excessive alcohol.
Their prize is a choice of concert tickets at the O2 Arena or O2 Academy venues.
Chair of the judging panel Inspector Boyles said “It was a wonderful opportunity to work in partnership with university students and draw on their different perspectives and creativity.
“We have gained a great many new ideas, some of which we will hopefully use in a future campaign.”