Students pitch police with drink campaign

Students from Gloucestershire University have devised a marketing campaign for police in Cheltenham.
It was part of a project for second year students on the BA Public Relations course at the University of Gloucestershire.
The students were given a brief in October to come up with a suitable campaign to support the Government’s Safe Sensible Social initiative relating to alcohol.
On Tuesday December 8 2009 students attended Police Headquarters in Waterwells in Quedgeley for the presentations.
A panel from Gloucestershire Constabulary along with Mr Ryan West, area manager for JD Wetherspoon, who sponsored the awards, listened to five different presentations.
The winning group was Laura O’Brien, Lauren Stoodley, Megan Weavers and Diana Urbaite. (see attached picture)
They can up with an initiative that involved an online advent calendar offering new promotions on different days in the run up to Christmas.
The promotions, in the form of money-off vouchers, would only be accessible if you correctly answered a relevant health, social or crime prevention based question.
The web page would also promote the relevant issues and risks involved with drinking excessive alcohol.
Inspector Boyles said “It was a wonderful opportunity to work in partnership with the students of Gloucestershire University and use their different perspectives and creativity to full effect.
“We have gained a great many new ideas, some of which we will hopefully put into effect in the future.”

Public relations students have devised a responsible drinking campaign for police in Cheltenham.

The work was part of a project for second year students on the BA Public Relations course at the University of Gloucestershire. The students were given a brief in October to come up with a suitable campaign to support the Government’s ‘Safe, Sensible, Social’ anti- binge drinking initiative.

Students presented their ideas at Gloucestershire Police Headquarters in December.

A panel from Gloucestershire Constabulary along with Mr Ryan West, area manager for JD Wetherspoon, who donated prizes, listened to five competing presentations.

Winners: Weavers, O'Brien, Stoodley and Urbaite

Winners: Weavers, O'Brien, Stoodley and Urbaite

The winning students were Laura O’Brien, Lauren Stoodley, Megan Weavers and Diana Urbaite.

They came up with an initiative involving an online advent calendar offering new promotions on different days in the run up to Christmas.

The promotions, in the form of money-off vouchers, would only be accessible if you correctly answered a relevant health, social or crime prevention related question. The web page would also promote the relevant issues and risks involved with drinking excessive alcohol.

Their prize is a choice of concert tickets at the O2 Arena or O2 Academy venues.

Chair of the judging panel Inspector Boyles said “It was a wonderful opportunity to work in partnership with university students and draw on their different perspectives and creativity.

“We have gained a great many new ideas, some of which we will hopefully use in a future campaign.”

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