Student PR for start-ups

The Accelerator, London Metropolitan University’s business incubator, is launching an in-house student PR agency as part of its award-winning Student Enterprise Programme which offers support, advice and events to those interested in starting their own business.

The business incubator is based in Shoreditch

Based in the heart of London’s ICT and digital media community in Shoreditch, Accelerator has given shelter and support to more than 70 businesses since its launch in 2004. It has organised more than 200 events, including regular start up workshops, motivating enterprise talks featuring Richard Reed, Founder and CEO of Innocent Drinks, Nick Jenkins, Founder and CEO of Moonpig.com, Rachel Elnaugh, Founder and CEO of Red Letter Days and former Dragon’s Den entrepreneur.

Accelerator’s extremely popular annual business plan competition offers a top prize fund of £5000. Alongside this activity, Accelerator is open to students and graduates who want to discuss their business ideas with a professionally qualified business adviser, as well as having access to funding, office space, training and exceptional networking opportunities.

Matthew Connelly, Student Enterprise Development Manager at Accelerator said:

“The student PR agency is a unique scheme that enables PR agencies to use their CSR budgets to provide students and recent graduates with excellent opportunities to develop their skills whilst securing a direct pipeline to talented graduates.”

Accelerator’s student PR agency will be staffed with LondonMet PR students and recent graduates who will benefit from the mentoring scheme that connects them with leading London PR agencies. Top-level PR officers dedicate up to 10 hours per month to provide support and guidance to promising students. The agency aims to promote the image of the resident businesses and build long-term relationships with their key audiences.

Richard Reed founder and CEO of Innocent Drinks talks on enterprise

This is an rare opportunity for PR students and graduates to gain an extensive voluntary experience in the real business world, meet and work with high-calibre PR specialists from London’s top PR agencies, attend popular conferences and networking events, connect and build a relationship with the media, work with like-minded people guided and supported by the full-time hands-on Accelerator management team.

Follow this blog to find out more about this initiative http://careerinpr.blogspot.com/2011/03/introduction.html

To find out more about the Accelerator and student enterprise, visit

www.londonmet.ac.uk/accelerator

www.londonmet.ac.uk/studententerprise

To view a short video about the Accelerator and their activities, go to:

http://www.youtube.com/watch?v=GrShf5lQmCc

http://www.youtube.com/watch?v=gE-vmkTcDUc

http://www.youtube.com/watch?v=Z-nOGXi7b7k

For further information please contact Ekaterina Aleksandrova, Accelerator’s Student PR Department’s Head of PR on 07956177117 or email ekaterina.a.aleksandrova@gmail.com

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