Newcastle University has appointed CIPR President Stephen Waddington as a Visiting Professor of Practice in Public Relations.
The Digital and Social Media Director for Ketchum Europe, Waddington advises clients throughout Europe and globally.
A former journalist and serial entrepreneur, he is the 2014 President of the Chartered Institute of Public Relations, where he has led a bold modernisation programme over the last twelve months.
His remit as Visiting Professor is to support the university through teaching, engagement with practice, and industry-led research.
Waddington is renowned within the public relations industry for championing best practice and is a published author, international conference speaker and award winning blogger. His lectures will reflect his in-depth understanding of how the media landscape works online and offline and offer the latest insights into current and future trends.
In a keynote at BledCom, the international research symposium on public relations in July 2014, Stephen called on the public relations profession to develop a stronger community of practice that brings together academia and practice.
“There has never been a more exciting time to work in public relations. Today’s graduates are entering a profession that has a critical role in every area of a modern organisation,” said Waddington.
“During the last two years I’ve had the opportunity to guest lecture across the UK as part of Ketchum’s commitment to the future of the profession. Taking up the role of Visiting Professor of Practice in Public Relations with Newcastle University is a privilege and a challenge that I’m very much looking forward to.”
Committed to the provision of world-class teaching, Newcastle University is part of the Russell Group and was ranked in the top 20 by The Times and The Sunday Times Good University Guide 2014.
“Stephen has one of the sharpest minds worldwide in the public relations business and is driving the discipline firmly towards professionalism. We’re pleased to have appointed him as a Visiting Professor and hopefully this move will encourage other practitioners to follow his lead and engage with academia.”
The Visiting Professor role has been created by Newcastle University to promote links between academia and industry. The two year appointment will run from 1 January 2015 to 31 December 2017.