PR students appointed to launch TV star’s new book
Students from Leeds Metropolitan University and Bournemouth University have been offered the chance to work on a real life PR campaign for Claire Anstey’s new book Sort out Your Crap Life. Claire Anstey is a prominent TV star that has had experience working with Nickelodeon and GMTV and is currently the voice of MTV.
Students include Leah Eser and Victoria Grimes, both Level 2 Public Relations with Marketing Student at Leeds Metropolitan University, Chloe Mcgee, a first year Public Relations student at Leeds Met and Nathan Paice, a student from Bournemouth University studying Public Relations.
The students have been working hard on the campaign, securing coverage with national publications and recently securing an interview on Talk Sport for Claire. The book was produced after Claire battled drugs and drinks and mourned her partner’s suicide. After waking up to reality, she wants to help others and has embarked on a remarkable journey that has changed her life. Helping those that are in a time of crisis is close to the author’s heart and Claire is donating 10% of print sales and 20% of eBook sales to the charity C.A.L.M, the Campaign Against Living Miserably, a charity which strives to help young men aged 18-35 in similar troubles and whom Claire is an ambassador for.
Leah Eser, a Leeds Met student working on the campaign, said, “We have been offered a fantastic opportunity from Claire – not only does this allow us to gain fantastic work experience and experience a real life campaign but it has opened our eyes to a fantastic book that others should read. This book is fantastic for students. It really inspires you to take hold of your life and make the best of it. It provides motivation, inspiration and the courage to do what you want!”
The book provides powerful and emotional content as edgy and to the point as its title. The book includes diary entry insights into her once collapsing world and truly inspirational quotes from those who inspired her. With over 30 engaging techniques and an enlightening 21-day plan to reach your goals, this book is a lifeline.