PR grows west

University College Falmouth has introduced a new PR course designed to produce graduates equipped with the skills to find work in a competitive industry.

The three year BA (Hons) degree course is closely aligned with and partly taught by the University’s Journalism course, to teach the relationship between two industries.

The course offers level one students the opportunity to visit a number of established PR teams in London during a three day visit, including Lexis PR, Halpern and fashion brand Warehouse’s in-house department.

Falmouth has introduced the course at a challenging time for business, in a bid to help people gain secure employment through well-developed skills.

Course leader Jon Cope said: “Our aim is to produce immediately employable graduates who are particularly strong writers, able to think creatively and critically about public relations and the PR industry. We would also be delighted if the course helped the PR industry in Cornwall and the South West to grow.”

An international campaigns module gives the degree an element of difference from others as students are partly taught via web conferencing with a Brazilian University, showing the use of technology for learning.

The importance of combined academic and industry work is stressed during levels two and three of the course, when students take part in five-week work placements to further their chances of gaining employment after graduating.

Details of the course can be found at www.falmouth.ac.uk. As a new course, it is not yet eligible for CIPR approval.

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