PR and pixels in partnership against domestic violence

A global web-based public relations campaign aimed at stopping violence against women is set to launch next year.

Bright One Communications, a volunteer-run communications agency for third sector organisations, will be managing the UK publicity for The Pixel Project, an independent volunteer-led campaign to raise awareness and funds to stop violence against women.

The Pixel Project involves Malaysia’s Women’s Aid Organisation (WAO) and the USA-based National Coalition Against Domestic Violence (NCADV) in an innovative and global campaign to raise US$1 million for both organisations to support the victims of violence against women and help address this dramatic problem in their respective countries.

Bright One Communications will be managing the UK publicity for The Pixel Project, which aims to launch in January 2010, and will be helping to drive the global web 2.0 campaign.

The Pixel Project enjoys the United Nations Population Fund’s (UNFPA) commendation and intends to reach its fundraising goal by getting a worldwide audience to collectively unveil a world-exclusive million-pixel collage of photographs of group of global celebrity male models online for $1 per pixel.

Award-winning international photographer Jillian Edelstein has been announced as the principal photographer for the campaign, and she will be photographing the male celebrities. South African born Jillian has an enviable portfolio of celebrity portraiture, and has been involved with a number of charitable projects, including recent work with Gwyneth Paltrow for Save The Children Fund.

The Pixel Project Founder, Regina Yau said:

“The Pixel Project team, WAO and NCADV believe that positive male role models will help men realise that as they are part of the problem, so they are part of the solution to ending violence against women. We also hope that this campaign will inspire and mobilise a global audience – especially men – to work together to address the problem while ensuring that WAO and NCADV have enough funds to buffer them against the current recession.”

Ben Matthews, Founder of Bright One Communications said: “We are delighted to be working with The Pixel Project team as part of their worldwide campaign to raise awareness of domestic violence issues. The campaign has the potential to improve the lives of hundreds of thousands of women worldwide and we look forward to seeing how the campaign develops over the coming months.”

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