A national cancer charity is giving students the chance to win a trip for two to Paris in a bid to raise awareness of lymphoma – the most common cancer in the 15-30 age group.
To help make students aware of the symptoms of the disease, the Lymphoma Association has created a simple acronym: PITS – Persistent lumps, Itching, Tiredness and Sweating. And in order to get the PITS message out, they’ve launched a fun and attention-grabbing online competition.
Students are encouraged to pitfart (a noise made by cupping your hand over your armpit) and upload a clip of their skills via the campaign hub at http://www.pitfart.com/.
Winning the competition is simple; the student whose video receives the highest number of views will gain the trip to Paris, which was kindly donated to the charity by The Flight Centre.
While visiting the website, students will also read about the signs and symptoms of lymphoma.
Julie Mercer, Head of Communications for The Lymphoma Association said: “We’re really excited about the campaign and have had some fantastic feedback by people who had been affected by lymphoma. Research shows that standard health messages generate a poor level of awareness among the student age group, so we’re hoping that a tongue-in-cheek competition and a trip to Paris will raise consciousness of the disease and its symptoms”.
The competition will run until 2nd March 2010.
To enter the competition or to find out more about lymphatic cancer, please visit www.pitfart.com or contact the Lymphoma Association’s Freephone Helpline on 0808 808 5555.