Pitch of the year

There’s only one thing worse than a PR pitch (the editor writes). And that’s ‘outreach’ from an SEO consultant.

But it’s also too easy for editors and journalists to carp on about examples of bad PR.

Instead, let me praise an example of how to do it well.


It should be obvious why this appealed to me (after all, who doesn’t ️ emojis?).

But there’s something less obvious: I’d taught Zoe on her Master’s – and here she is teaching me a new language.

Zoe Schofield works as an online PR consultant for www.searchlaboratory.com.

Here’s the link to How Brands Should Use Emojis – 2016 Whitepaper

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