Picture this: Instagram rich list 2017

The world’s only fully-automated Instagram scheduling tool has revealed the 2017 Instagram Rich List for celebrities and influencers.

The list, which will become an annual barometer for Instagram influence, is based on how much each user can charge for a single post, which in some celebrity cases can be in excess of half a million dollars.

Recently Instagram announced that they have asked users who post sponsored content to clearly show they are being paid to post by using a ‘paid partnership’ label. In response to this, HopperHQ.com, analysed internal and publicly available data to reveal a list of the highest paid celebrities and influencers on Instagram.

Influencers differ from celebrities in that they have risen to fame through a social media platform.

The top 5 in the 2017 Celebrity Instagram Rich List are:

  1. Selena Gomez – 122 million followers – $550,000 per post
  2. Kim Kardashian – 100 million followers – $500,000 per post
  3. Cristiano Ronaldo – 104 million followers – $400,000 per post
  4. Kylie Jenner – 95 million followers – $400,000 per post
  5. Kendall Jenner – 81.7 million followers – $370,000 per post

The top 5 in the 2017 Influencer Instagram Rich List are:

  1. Huda Kattan – 20.5 million followers – $18,000 per post
  2. Cameron Dallas – 19.8 million followers – $17,000 per post
  3. Jen Selter – 11.3 million followers – $15,000 per post
  4. Zoella – 11.1 million followers – $14,000 per post
  5. Nash Grier – 10.2 million followers – $13,000 per post

To view the full Celebrity and Influencer Rich Lists, click here: https://www.hopperhq.com/blog/instagram-rich-list-2017-platforms-highest-earners-revealed/

HopperHQ.com analysed the 1.2 million posts scheduled through the platform, and discovered that only a fifth (21%) of sponsored posts were clear that the user had been paid to post content. It also discovered that on average, one in 20 Instagram users now monetise their posts and sponsored content has increased by more than a third on Instagram (34%) since 2015.

Mike Bandar, co-founder of HopperHQ.com said,

“Instagram is now an incredibly effective marketing tool for brands and it’s fascinating to see how celebrities and influencers are able to monetise their accounts to so effectively. With approximately 700 million active monthly users across the world, it offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists, and a chance for people to make a real career out of ‘gramming’.

“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made. However, it is important that Instagram users are aware their favourite celebs and bloggers are being paid to promote products and services so they can understand when they are being sold to as part of content. The recent introduction of the ‘paid partnership’ label will go some way to ensuring there’s more transparency on the platform.”

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