PRIME Research and the Chartered Institute of Public Relations (CIPR) are collaborating in the launch of a Measurement & Evaluation Fellowship Award in the UK.
The winner of the award will be offered a six-week internship at PRIME’s research centre in Oxford, UK. In addition, there will be a £4,000 stipend and accommodation will be provided.
The competition is open to students on the postgraduate or the final year of undergraduate degree programmes, and to those who graduated in 2010.
Applicants should submit a 1500 word essay on the topic of public relations evaluation. In keeping with the 2011 theme of sustainability, applicants should draw on examples relevant to this theme to illustrate their discussion.
The judges will use the following criteria in assessing submissions:
- Use of a range of credible and referenced sources
- Understanding of key evaluation concepts
- A clear argument supported by evidence from practice – particularly sustainability PR
- Conclusions that demonstrate fresh insight
- Clear, accurate and fluent writing style.
Deadline for submissions is 31 May and further details can be found here.
About the PRIME Research Fellowship
This was inaugurated in the US in 2009 and a winner last year was Vanessa Procter while she was studying for a Master’s Degree in Public Relations at Bournemouth. Vanessa, 23, and originally from Tunbridge Wells, Kent, later joined the company and after training at PRIME’s headquarters in Mainz near Frankfurt currently works at the research centre in Oxford.