New service cuts the PR cr*p

BuzzsawA new web-based service identifies and strips out annoying buzzwords from press releases at the click of a button.

The Buzzsaw service from Twelve Thirty Eight is available at: http://www.1238kmh.com/buzzsaw.htm

Twelve Thirty Eight’s recent Buzzword Report highlighted the PR buzzwords, terminology and practices most likely to inflame journalists.   There are more than 500 in the database already, including terms like repurposing, solution, robust, best of breed, mission-critical, scalable, next-generation, web-enabled, leading, value-added, leverage, seamless, etc.

Hamish Thompson, managing director of Twelve Thirty Eight said:

“These words have been entered into the Buzzsaw.  It’s easy to use and it works automatically.  Simply visit the web page, paste a press release into the box and press the Buzzsaw button.  The press release will be returned with all of the buzzwords crossed out. You’re invited to send in any words or phrases that we’ve missed that you’d like us to add to the database.  Please email them tobuzzsaw@1238kmh.com.  We’ll aim to get them into the Buzzsaw within 24 hours.”

“I should add that we don’t claim that our announcements are always buzzword-free.  We’ve issued some howlers in the past.  We will commit to using the service ourselves in future.”

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