The ‘new’ Grayling – a global public relations consultancy formed in the merger of Huntsworth-owned Grayling, Trimedia and Mmd – has announced its management team.
In the UK, the £15m business with 220 staff will be led by Vivien Hepworth, who becomes its chairman; Loretta Tobin becomes chief executive officer.
In western Europe, the business will be led by new managing director Alfred Autischer; in Brussels, the public affairs team will be led by Russell Patten. Chris Dobson leads the business in central and eastern Europe.
In Asia Pacific, Chris Davies continues to run Grayling’s network reporting directly to Nigel Kennedy, who, becomes deputy chairman.
In the US, Michael Murphy, Group CEO, takes overall responsibility. Commenting on the management changes, he said:
“This merger is about capitalising on an opportunity to create a new style of global public relations and public affairs company that is fit for the 21st Century.”