Mentor scheme leads to appointment

Kayleigh Grierson

A Cheltenham-based PR consultancy has recruited a permanent member of staff following experience of the CIPR mentoring scheme.

Colin Higgins & Associates (CHA) joined the CIPR mentoring Scheme in 2008 which paired Colin Higgins (MD of Colin Higgins & Associates) with Kayleigh Grierson, an undergraduate studying Public Relations at the University of Gloucestershire.

The mentoring scheme offers mutual benefits, allowing the student to gain access to advice on skills development, career development and job hunting, whilst giving the mentor the opportunity to establish links with local academic institutions and generate contact with potential employees.

Kayleigh joined CHA for work experience during the summer of 2010 and was later offered a full-time position as a PR Account Executive, to start after graduation.

Colin Higgins, the Managing Director of CHA commented:

‘It’s important to support graduates who are looking to get into the PR industry, especially when there is so much competition for full-time positions after university, as has been the case in recent years.  The CIPR mentoring scheme was a great success and we are delighted to welcome Kayleigh to the team.’

Mark Willock, CIPR Training and Development Manager said:

‘Mentoring is a way of supporting people’s personal and career development. It involves understanding the career issues and direction of an individual (the mentee) and matching them with someone who has suitable experience in a similar area (the mentor). Mentoring is a highly customised way to grow individual talent and can be a form of life-long form of learning for both the Mentee and Mentor. As it is essentially a supportive form of development, mentoring can focuses on helping the individual manage their career and improve skills while also discussing personal issues.’

Kayleigh will be working across all of CHA’s client accounts across a range of sectors including health, aviation, beauty, food and sports.

Kayleigh’s appointment follows a recent expansion at CHA with the addition of Rachel Thomas as Senior Account Executive in December 2010 and Duncan Matthews as Head of Studio earlier this year.


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