Marketing Leeds brings together business leaders in digital debate

More than 200 business leaders are expected to attend an exclusive event to hear about the future of digital technology and how this will affect business in a question and answer-style event this month.

The Business of Digital, the fourth in the series of Marketing Leeds’ thought-leadership events will take place during Leeds Digital Festival on Thursday 11 November.  It features a series of international and national experts who will provide opinion about future trends, advice on how businesses can bolster their bottom line by harnessing digital and technological advances and encourage debate to celebrate the thriving digital sector.

Marketing Leeds has brought together a series of global and national experts to encourage debate around the impact of digital technology and celebrate the thriving digital sector within the Leeds city region.

Taking place in the heart of Leeds’ creative and digital district, Holbeck Urban Village, the event introduces Chinese entrepreneur, Buddy Ye, the co-founder of WangYou.com, one of the first and largest social networking companies in China and chief innovation officer of Open Knowledge, Dr Norman Lewis to discuss technological trends, predictions for the digital sector and the opportunities for business.

Amanda Brown, first direct’s head of PR; Kieran Matthews, marketing director of Internet Advertising Bureau and Daniel Pollick, head of IT for Global law firm DLA Piper complete the panel to offer practical advice on how technology and social media can benefit businesses.

Presented in association with Leeds Media, The Business of Digital is one of the key events taking place during Leeds Digital Festival.

Deborah Green, chief executive of Marketing Leeds, said:  “The media, new media and communications sectors have seen significant growth in Leeds over the past decade and the city is renowned for being one of the largest new media cities in the UK. It was only natural that we developed an event to celebrate those organisations in the region that have embraced new media and provided business leaders with insight into how digital can impact businesses.”

“We are thrilled to bring together an eclectic panel of national experts who can share their experience and expertise.  This is a great way to celebrate the digital industry in the region and also provide businesses with practical advice on the economic benefits of the digital industry,” she said.

The Business of Digital takes place from 6 – 7.30pm at The Mint on Thursday 11 November, those interested in attending the event can register their interest online at http://www.thebusinessof.co.uk/

Initial festival line up announced

The initial line-up of events has been announced for this year’s Leeds Digital Festival, which aims to showcase the Leeds City Region as a centre of digital and technological excellence and celebrate the talent and work from the region.

Developed by Leeds Media, in partnership with Marketing Leeds, Screen Yorkshire, Leeds College of Art, Leeds Chamber, Holbeck Urban Village and Carbon Imagineering, the festival is taking place from 8th-  12thNovember 2010 and is a week of events, seminars, socials and showcases, featuring speakers from some of the world’s leading brands and the region’s leading digital experts.

The festival will act as a catalyst to bring together the existing digital activity within the region. Individuals and organisations from the Leeds digital scene are also being invited to boost the festival line up by hosting their own events, which will be promoted alongside the existing festival programme.

The week culminates on Friday 12th November with the DADI Awards, organised by industry magazine, The Drum, in association with Leeds Live It Love It, and aims to attract national and international audiences, as well as businesses and individuals from across Yorkshire.

In addition to the DADI Awards, the festival will feature three key events taking place at The Mint, in the city’s creative district, Holbeck Urban Village. On Wednesday 10th, Screen Yorkshire and CARBON: Imagineering present TedxLeeds 2010: The City as a Platform, which will bring together speakers from IBM, Orange and Pachube.com.

On Thursday 11th, Marketing Leeds presents the next in their national thought leadership series, The Business of Digital, in association with Leeds Media.  This question time style debate focussing on how digital can boost business will feature a panel including First Direct, industry expert Dr Norman Lewis and social networking entrepreneur, Buddy Ye. This event will be followed by Leeds Media’s monthly social which will bring together the region’s creative, media and digital practitioners.

On Friday 12th Leeds College of Art, University of Leeds and Leeds Metropolitan University will host an event with Leeds Chamber of Commerce and Screen Yorkshire to improve links between the city’s students and media businesses to showcase and retain creative talent in the region.

Gary McCall, Chair of Leeds Media Steering Group says:

“The Leeds City Region is fast becoming a rival to London as a leading hub for the digital industries and is home to some outstanding businesses at the forefront of creativity and technology. We want the festival to showcase the wide range of expertise within the digital and creative sectors, whilst raising the city-region’s profile to national and international audiences.

“We already have some fantastic events taking place, but the festival is about engaging with the whole business community and embracing all aspects of digital. This is why we are encouraging people to develop their own events or include existing events in the festival programme. We need everyone to work together to ensure that the festival is a resounding success and that it encapsulates the fantastic digital activity already taking place in our region. ”

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