One of the East Midlands’ fastest growing public relations consultancies has partnered with the University of Lincoln to develop an innovative training scheme for PR students.
Lava PR, which is based in the cathedral city but represents clients across the UK, launched ‘Conduit’ in association with the university’s BA (Hons) Public Relations degree course.
The scheme aims to provide one or two undergraduates with relevant work experience during the academic year and a permanent, full-time position with the agency on graduation.
“We will be offering final year students the chance to put their academic knowledge to good use in the ‘real world’ and gain an understanding of what life is really like in an energetic, creative and successful consultancy,” said agency head, Matt Hammerton.
“There’s a widespread belief amongst PR students that to do great work and to work with great people means getting a job in the capital. We want to show that there is another way – an entry into PR that gives a better standard of living without sacrificing big name client or big consultancy standards and which puts Lincoln and the East Midlands on the map as a centre of innovative, creative and effective PR.”
Jane Crofts, course leader for the PR degree at the University of Lincoln, is excited about the Conduit programme:
“Competition for the limited number of graduate places with the big London agencies is incredibly high, especially given the current economic climate, so it’s great news that a local consultancy is launching such an initiative. Matt and his team have experience of working for national consultancies and have established an exciting consultancy in Lincoln which is run to the same standards and systems as a much larger national agency, so I know the students that apply for Conduit are going to experience something very similar to a London consultancy but without the commute.”
Lava was established in 2006 and has since grown rapidly. Today, the consultancy works with the East Midlands Development Agency, RWE npower renewables and Enterprise UK’s Make Your Mark brand amongst others.