Journalists say ‘no’ to PR sell-in calls

Journalists overwhelmingly reject the value of PR follow-up calls, according to a new survey.

Follow-up infographic

A survey of 473 national newspaper reporters and editors found that 98% said ‘no’ to follow-up calls. Among the robust responses to the question, one anonymous reporter said: ‘“My quick response to these calls combines sex and transport.”

Hamish Thompson of Twelve Thirty Eight, who conducted the survey, said:

“Journalists are hugely over-stretched and they simply don’t have time to field calls.  Each call represents a couple of minutes that the journalist won’t get back. In my view, it’s the quality of the story that matters and makes a difference.  If you get that right, everything else falls into place. Too many agencies attempt to seduce their clients into a belief that process is a good substitute for ideas.  It just isn’t.”

See more findings from the survey here.

Comments

  1. I imagine social-desirability bias would have confounded this research significantly.

    I also think it’s hilariously ironic that journalists claiming they’re too busy to speak to PR people had the time to complain about PR people to other PR people…

Speak Your Mind

*