Journalists overwhelmingly reject the value of PR follow-up calls, according to a new survey.
A survey of 473 national newspaper reporters and editors found that 98% said ‘no’ to follow-up calls. Among the robust responses to the question, one anonymous reporter said: ‘“My quick response to these calls combines sex and transport.”
Hamish Thompson of Twelve Thirty Eight, who conducted the survey, said:
“Journalists are hugely over-stretched and they simply don’t have time to field calls. Each call represents a couple of minutes that the journalist won’t get back. In my view, it’s the quality of the story that matters and makes a difference. If you get that right, everything else falls into place. Too many agencies attempt to seduce their clients into a belief that process is a good substitute for ideas. It just isn’t.”
See more findings from the survey here.