Here come the boys: #socialstudent week five

This week, we have a new leader (Yasin Akgun), we have five different universities in the top five – but no women.

(We introduced the socialstudent list here, and updated and extended it in week twoweek three and week four.)

The stats are taken directly from our UK PR student lists on Klout and PeerIndex.

PR students: tell us who you are and we’ll add you to the lists. Please note: this list is exclusive to PR students currently on full-time undergraduate or postgraduate courses in the UK.

Stats are up-to-date at 9pm on 1 December 2011:

Rank Student name University (year) Twitter handle K PI Score
1  Yasin Akgun  Birmingham City (3)  @yasinakgun 58 46 52
2  Hanif Leylabi  Sunderland (PG)  @hanifleylabi 55 47 51
3  Dan Derricott  Lincoln (4)  @danderricott 55 46 50.5
4  Michael White  Gloucestershire (4)  @michaelwhite1 55 42 48.5
5  Kenneth Murray  QMU Edinburgh (3)  @kenny_murray 58 36 47
6=  Chelsea Galpin  Leeds Metropolitan (1)  @ChelseaGalpinPR 50 42 46
6=  Emily Payne  Greenwich (3)  @emily_90 52 40 46
8  Leah Eser  Leeds Metropolitan (3)  @leaheserpr 51 40 45.5
9  Lauren Hockey  Gloucestershire (4)  @laurenvhockey 51 39 45
10  Rosie Everard  Leeds Metropolitan (4)  @RosieEverardPR 52 37 44.5
11=  Adam Burns  Leeds Metropolitan (4)  @AdamBurnsPR 40 46 43
11=  Georgina Callen  Bournemouth (4)  @georginacallen 47 39 43
13  Jazz Chappell  Leeds Metropolitan (1)  @jazzchappell 52 32 42
14=  Jonny Excell  Leeds Metropolitan (3)  @jonnyexcell 45 37 41
14=  Faye Oakey  Leeds Metropolitan (1)  @fayeoakey 49 33 41
14=  Evie Ranscombe  Bournemouth (2)  @squevvles 42 40 41
17=  Stephanie Ayre  Leeds Metropolitan (3)  @Stephanie_Ayre  41  40  40.5
17=  Rachel Barkley  Leeds Metropolitan (2)  @rachelbarkley  36  45  40.5
17=  Chloe Rushworth  Leeds Metropolitan (4)  @Chloe_Rushworth  44  37  40.5
17=  Isobel Webb  Leeds Metropolitan (3)  @Isobel_Webb  46  35  40.5



  1. In a female dominated industry I find it surprising that the top 5 #socialstudents are male. Especially considering that more women use social media websites overall. Wonder if there is a deeper reason behind this?

  2. That’s interesting?! Considering most PR students In Scotland are female….

  3. Glad you’ve picked up on my provocation.

    In part, this is misleading. There are seven men in the top 20, so females predominate. But this week the top five are all men.

    I’ve two theories. One is that the league table encourages male competitiveness (that said, I know of some female PR students who are striving hard to gain a place).

    The other is that many of the top five are activists. Women could be, but activism and political involvement is so often male-dominated. Activists attract followers and have more social media engagement, hence the higther rankings.

  4. Perhaps men are more driven by statistics? Although PR is a female dominated industry, the top level jobs tend to be taken by men, which is obviously reflected in the list. All that means is that we need to raise our game 😉

  5. Lucy makes a very good point. Ours is an increasingly statistics-driven area, and #socialstudent is one very small example of how to make use of the mass of statistics available to us.

    League tables are based on numbers, so perhaps Lucy’s is a variant on my point above.

  6. I see it as coincidence that the top five should be males in the #socialstudent list in an industry dominated by males in the top level jobs. For both these aspects to run parallel then the measuring criteria of both Peer Index and Klout would need to be evaluated against the qualities of top level paid PR professionals. In my eyes the frequency, interaction, shares and consistency seem unrelated.

    The #socialstudent list is becoming competitive and we all must be careful not to sacrifice quantity for quality.

  7. *sigh* beauty of dyslexia. Meant to write quality for quantity.

  8. Some thoughts on rising through the rankings after a few weeks of noting a trend:

    Please do comment.

  9. The volatility of social metrics is exhausting. Last Friday afternoon, my Klout score rocketed from 34 to 47 – a meteoric rise I’ve never experienced before. Nonetheless, this continual list certainly nurtures a sense of friendly competition and is a reminder of the power of social and the need to understand and influence it.

    On gender differences, I think evolutionary psychology can provide a plausible explanation, albeit significantly generalized. Darwinists would argue that the male brain is more systematized looking for patterns and logic, whereas the female brain is better at empathizing with the thoughts and emotions of others. This may explain why the industry is dominated by female communicators and perhaps why the number one position of this list has been occupied by the Y chromosome since week 1.

  10. There has certainly been some volatility in the numbers – with both Klout and PeerIndex raising some only to quickly drop them again. But several weeks in the list is solidifying and the changes are now rather incremental.

    Sean: you’re on track to regain your place in the list, confirming my argument that there’s some solidity in these rankings.

  11. I guess it is fair in the sense that If you don’t use it, you lose it! And in hindsight, the people I was tweeting with that Friday afternoon were extremely influential and this will have caused the sudden rise.


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