Final year students from Leeds Metropolitan University have been celebrating after winning the coveted Grayling Competitive Pitch Prize.
The competitive pitch prize, worth £500, is an annual competition run by award-winning communications agency Grayling in partnership with Leeds Metropolitan which challenges final year BA (Hons) Public Relations students at the university to response to a ‘real life’ PR brief provided by Grayling.
The students formed their own virtual agencies and presented their ideas to a panel of lecturers. The top five groups were then called to pitch at the company’s offices in North Leeds.
Jigsaw PR, which consists of Chloe Rushworth, Emily Garner, Laura Crimmons, Natalie Dickinson and Rosie Everard, were announced as this year’s winners following a pitch in front of Grayling’s Christine Emmingham, Helen Ketton and PR course tutor, Lucy Laville.
Natalie Dickinson, Jigsaw PR said: “The pitch provided a fantastic opportunity for us tackle a real campaign for a real client. Our group worked really well together and it has had a great impact on our growth as PR professionals. Working with such a well-respected agency was great for us and made the win even more of an achievement.”
Their ideas included detailed SEO and Social Media strategies, an innovative media relations campaign using LCD integrated press releases and tactics tied to the Olympics and the client’s 20th anniversary amongst many others.
Christine Emmingham, Head of Grayling North, said: “We have been running the PR pitch every year since 1995 and are consistently impressed by the calibre of the pitches and the effort the students have put in. This year’s winning team demonstrated the right strategic approach brought to life with workable ideas and creative flair.
“The initiative gives the students a taste of the pressure – and excitement – that a real life pitch brings and helps prepare them for the commercial workplace.”
Lucy Laville, PR course leader at Leeds Metropolitan University added: “The opportunity that Grayling has been providing to Leeds Met’s PR students for over ten years is a brilliant way to develop students’ confidence in managing real work scenarios. The presentations that our students made to colleagues at Grayling this year we’re of a very high standard and it was a pleasure to see them deliver such accomplished work as they prepare to graduate.”