Grayling’s brief is to raise the profile of the EIU, positioning the sector analysts and leveraging report content. The six figure account was won by Grayling following a four way pitch and covers activity in two regions. Asia Pacific will be covered by The Consultancy in Hong Kong and Cape PR in Australia.
The EIU is the world’s foremost provider of country, industry and management analysis, and is now a leading research and advisory firm with more than 40 offices worldwide. With extensive international reach, and unfettered independence, the EIU is the most trusted and valuable resource for international companies, financial institutions, universities and government agencies.
Michael Brunt, Global Head of Marketing, Economist Intelligence Unit commented: “We appointed Grayling after a thorough pitch process during which we spoke to all the top international agencies. We felt that Grayling’s offer would provide us with a centrally coordinated and highly effective one-stop shop for all our communications needs. The Grayling team convinced us with their strong expertise within the media space, and we look forward to working with them.”
Michael Murphy, CEO Grayling, said: “The fact that the Economist Intelligence Unit has chosen to work with Grayling is another strong endorsement of our growing reputation for providing counsel, insight and delivery of global PR support. The EIU is such a prestigious brand; we are delighted to be working with them in such an integrated communications remit across territories.”
The campaign will be driven out of Grayling’s offices in London and New York.