Amilla is a new competition for PR students at six universities: Bournemouth, Central Lancashire, de Montfort, Leeds Metropolitan, Lincoln and Westminster. The competition is supported by the two UK industry bodies, the CIPR and the PRCA.
The brief has now been issued (and is available from contacts at participating universities). Up to three teams from final year undergraduates and postgraduate PR students from each university can submit written responses to the brief by 15 March 2013. Six shortlisted groups will be announced on 15 April and invited on an expenses-paid trip to London to present to Grayling in May 2013 when the winning team will be announced.
“With the term just around the corner we have managed to beat the buzzer and have a very challenging brief for students to consider thanks to Grayling and especially to senior consultant Beth Milsom,” said Bournemouth University’s Dr Anastasios Theofilou.