For one thing, it’s always been a humbling (but necessary) experience for graduates to take entry-level jobs in PR. The degree should help you to progress quickly, but it scarcely prepares you for the first job.

For another, I fear that universities are good at teaching a rational view of the world – yet there’s an important lesson in the power of the irrational and the unexpected. What I’m suggesting is that life – and careers – do not often follow some linear, pre-determined path to ultimate success.

I graduated with a history degree in a deep recession several decades ago, and my first job was as a school teacher. Only as I approaced 30 did I start my first job in PR. Meanwhile, Mark Borkowski, one of the UK’s best-known practitioners, tells how he went into PR because he failed to get a place at university to study history.

My logic is simple: the job market for PR has tightened due to businesses saving money on promotion, thus many graduates of Bachelors’ programmes cannot find employment. These students will do their Masters’ alongside others doing their Bachelors’. By the time they are done, the economy will be already picking up (jobs open), but not at a stellar pace.

Furthermore, the graduates will most likely not have the experience to position themselves on the job market as experienced professionals, despite of having an M.A. already. So, they will take lower-paid jobs and drive the value of their degree down. Does anyone see the solution to this case?